BAKED GOODS IN BULGARIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Consumption of Healthier Bread Types Increases

Bakeries Struggle To Find Quality Ingredients

Healthier Products Point the Way for Artisanal and Industrial Producers

Competitive Landscape

Artisanal Producers Enjoy Consumer Trust

Chipita Dominates Packaged Pastries

Barni Is Preferred in Packaged Cakes

Category Data

Table 1 Sales of Baked Goods by Category: Volume 2013-2018

Table 2 Sales of Baked Goods by Category: Value 2013-2018

Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 6 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 7 Distribution of Baked Goods by Format: % Value 2013-2018

Table 8 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 9 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Executive Summary

Increased Purchasing Power To Boost Demand for Better Quality Food

Growth Fuelled by Emergence of Health and Wellness Products

Leading Players Investing in Cross-category Presence and Strong Promotions

Modern Grocery Retailers Gaining Sales Share

Packaged Food To Continue Posting Stable and Steady Growth

Foodservice

Sales To Foodservice

Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Retail sales of bread are expected to continue to decrease marginally in volume terms, but rise in retail current value terms in 2018. This shows that consumers are following the trend of buying more expensive, healthier varieties of bread, such as bulgur multigrain, which contains a high-quality mix of grains and carries higher prices than the usual type of white bread, dobrudja.

Euromonitor International's Baked Goods in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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