BABY FOOD IN KENYA

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increasing Pressure for More Nutritious and Healthier Products

Improvements in Packaging

Growth in Powder Milk Formula Set To Be Driven by the Stable Middle-class

Competitive Landscape

Milk Formula Is Expected To Be Embraced Across the Lsm Groups

Growing Demand for Availability Across More Channels

International Brands Dominate

Category Data

Table 1 Sales of Baby Food by Category: Volume 2013-2018

Table 2 Sales of Baby Food by Category: Value 2013-2018

Table 3 Sales of Baby Food by Category: % Volume Growth 2013-2018

Table 4 Sales of Baby Food by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Baby Food: % Value 2014-2018

Table 6 LBN Brand Shares of Baby Food: % Value 2015-2018

Table 7 Distribution of Baby Food by Format: % Value 2013-2018

Table 8 Forecast Sales of Baby Food by Category: Volume 2018-2023

Table 9 Forecast Sales of Baby Food by Category: Value 2018-2023

Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Executive Summary

Growth of Packaged Food Remains Healthy in 2018

Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication

Government Supports Local Manufacturers With Its Big Four Agenda

Modern Retailing Continues To Gain Ground in 2018

Strong Performance Expected Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Mothers in Kenya traditionally wean their infants on locally-grown pawpaw, green bananas, sweet potatoes, arrowroot, greens and various meats. However, they are increasingly demanding prepared baby food brands that state the nutritional information, with a focus on products that are fortified as much as possible to fulfil the nutritional requirements of children. Furthermore, within milk formula, mothers are increasingly looking for variants that are not only reputable but are also making active...

Euromonitor International's Baby Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.