Copyright Reports & Markets. All rights reserved.

Global Augmented and Virtual Reality (AR VR) Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030

Request for Sample of this report
Buy now

1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global Augmented and Virtual Reality (AR VR) Consumption Value by Type: 2019 Versus 2023 Versus 2030
    • 1.3.2 AR Device
    • 1.3.3 VR Device
  • 1.4 Market Analysis by Application
    • 1.4.1 Overview: Global Augmented and Virtual Reality (AR VR) Consumption Value by Application: 2019 Versus 2023 Versus 2030
    • 1.4.2 Manufacturing
    • 1.4.3 Maintenance
    • 1.4.4 Medical
    • 1.4.5 Remote-guidance
    • 1.4.6 Retail
    • 1.4.7 Game
    • 1.4.8 Metaverse
    • 1.4.9 Others
  • 1.5 Global Augmented and Virtual Reality (AR VR) Market Size & Forecast
    • 1.5.1 Global Augmented and Virtual Reality (AR VR) Consumption Value (2019 & 2023 & 2030)
    • 1.5.2 Global Augmented and Virtual Reality (AR VR) Sales Quantity (2019-2030)
    • 1.5.3 Global Augmented and Virtual Reality (AR VR) Average Price (2019-2030)

2 Manufacturers Profiles

  • 2.1 Microsoft
    • 2.1.1 Microsoft Details
    • 2.1.2 Microsoft Major Business
    • 2.1.3 Microsoft Augmented and Virtual Reality (AR VR) Product and Services
    • 2.1.4 Microsoft Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.1.5 Microsoft Recent Developments/Updates
  • 2.2 Sony
    • 2.2.1 Sony Details
    • 2.2.2 Sony Major Business
    • 2.2.3 Sony Augmented and Virtual Reality (AR VR) Product and Services
    • 2.2.4 Sony Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.2.5 Sony Recent Developments/Updates
  • 2.3 Google
    • 2.3.1 Google Details
    • 2.3.2 Google Major Business
    • 2.3.3 Google Augmented and Virtual Reality (AR VR) Product and Services
    • 2.3.4 Google Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.3.5 Google Recent Developments/Updates
  • 2.4 Oculus (Meta)
    • 2.4.1 Oculus (Meta) Details
    • 2.4.2 Oculus (Meta) Major Business
    • 2.4.3 Oculus (Meta) Augmented and Virtual Reality (AR VR) Product and Services
    • 2.4.4 Oculus (Meta) Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.4.5 Oculus (Meta) Recent Developments/Updates
  • 2.5 Magic Leap
    • 2.5.1 Magic Leap Details
    • 2.5.2 Magic Leap Major Business
    • 2.5.3 Magic Leap Augmented and Virtual Reality (AR VR) Product and Services
    • 2.5.4 Magic Leap Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.5.5 Magic Leap Recent Developments/Updates
  • 2.6 HTC Corporation
    • 2.6.1 HTC Corporation Details
    • 2.6.2 HTC Corporation Major Business
    • 2.6.3 HTC Corporation Augmented and Virtual Reality (AR VR) Product and Services
    • 2.6.4 HTC Corporation Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.6.5 HTC Corporation Recent Developments/Updates
  • 2.7 Optinvent
    • 2.7.1 Optinvent Details
    • 2.7.2 Optinvent Major Business
    • 2.7.3 Optinvent Augmented and Virtual Reality (AR VR) Product and Services
    • 2.7.4 Optinvent Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.7.5 Optinvent Recent Developments/Updates
  • 2.8 MAD Gaze
    • 2.8.1 MAD Gaze Details
    • 2.8.2 MAD Gaze Major Business
    • 2.8.3 MAD Gaze Augmented and Virtual Reality (AR VR) Product and Services
    • 2.8.4 MAD Gaze Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.8.5 MAD Gaze Recent Developments/Updates
  • 2.9 Epson
    • 2.9.1 Epson Details
    • 2.9.2 Epson Major Business
    • 2.9.3 Epson Augmented and Virtual Reality (AR VR) Product and Services
    • 2.9.4 Epson Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.9.5 Epson Recent Developments/Updates
  • 2.10 Lenovo
    • 2.10.1 Lenovo Details
    • 2.10.2 Lenovo Major Business
    • 2.10.3 Lenovo Augmented and Virtual Reality (AR VR) Product and Services
    • 2.10.4 Lenovo Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.10.5 Lenovo Recent Developments/Updates
  • 2.11 DPVR
    • 2.11.1 DPVR Details
    • 2.11.2 DPVR Major Business
    • 2.11.3 DPVR Augmented and Virtual Reality (AR VR) Product and Services
    • 2.11.4 DPVR Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.11.5 DPVR Recent Developments/Updates
  • 2.12 Vuzix Corporation
    • 2.12.1 Vuzix Corporation Details
    • 2.12.2 Vuzix Corporation Major Business
    • 2.12.3 Vuzix Corporation Augmented and Virtual Reality (AR VR) Product and Services
    • 2.12.4 Vuzix Corporation Augmented and Virtual Reality (AR VR) Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2019-2024)
    • 2.12.5 Vuzix Corporation Recent Developments/Updates

3 Competitive Environment: Augmented and Virtual Reality (AR VR) by Manufacturer

  • 3.1 Global Augmented and Virtual Reality (AR VR) Sales Quantity by Manufacturer (2019-2024)
  • 3.2 Global Augmented and Virtual Reality (AR VR) Revenue by Manufacturer (2019-2024)
  • 3.3 Global Augmented and Virtual Reality (AR VR) Average Price by Manufacturer (2019-2024)
  • 3.4 Market Share Analysis (2023)
    • 3.4.1 Producer Shipments of Augmented and Virtual Reality (AR VR) by Manufacturer Revenue ($MM) and Market Share (%): 2023
    • 3.4.2 Top 3 Augmented and Virtual Reality (AR VR) Manufacturer Market Share in 2023
    • 3.4.3 Top 6 Augmented and Virtual Reality (AR VR) Manufacturer Market Share in 2023
  • 3.5 Augmented and Virtual Reality (AR VR) Market: Overall Company Footprint Analysis
    • 3.5.1 Augmented and Virtual Reality (AR VR) Market: Region Footprint
    • 3.5.2 Augmented and Virtual Reality (AR VR) Market: Company Product Type Footprint
    • 3.5.3 Augmented and Virtual Reality (AR VR) Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global Augmented and Virtual Reality (AR VR) Market Size by Region
    • 4.1.1 Global Augmented and Virtual Reality (AR VR) Sales Quantity by Region (2019-2030)
    • 4.1.2 Global Augmented and Virtual Reality (AR VR) Consumption Value by Region (2019-2030)
    • 4.1.3 Global Augmented and Virtual Reality (AR VR) Average Price by Region (2019-2030)
  • 4.2 North America Augmented and Virtual Reality (AR VR) Consumption Value (2019-2030)
  • 4.3 Europe Augmented and Virtual Reality (AR VR) Consumption Value (2019-2030)
  • 4.4 Asia-Pacific Augmented and Virtual Reality (AR VR) Consumption Value (2019-2030)
  • 4.5 South America Augmented and Virtual Reality (AR VR) Consumption Value (2019-2030)
  • 4.6 Middle East & Africa Augmented and Virtual Reality (AR VR) Consumption Value (2019-2030)

5 Market Segment by Type

  • 5.1 Global Augmented and Virtual Reality (AR VR) Sales Quantity by Type (2019-2030)
  • 5.2 Global Augmented and Virtual Reality (AR VR) Consumption Value by Type (2019-2030)
  • 5.3 Global Augmented and Virtual Reality (AR VR) Average Price by Type (2019-2030)

6 Market Segment by Application

  • 6.1 Global Augmented and Virtual Reality (AR VR) Sales Quantity by Application (2019-2030)
  • 6.2 Global Augmented and Virtual Reality (AR VR) Consumption Value by Application (2019-2030)
  • 6.3 Global Augmented and Virtual Reality (AR VR) Average Price by Application (2019-2030)

7 North America

  • 7.1 North America Augmented and Virtual Reality (AR VR) Sales Quantity by Type (2019-2030)
  • 7.2 North America Augmented and Virtual Reality (AR VR) Sales Quantity by Application (2019-2030)
  • 7.3 North America Augmented and Virtual Reality (AR VR) Market Size by Country
    • 7.3.1 North America Augmented and Virtual Reality (AR VR) Sales Quantity by Country (2019-2030)
    • 7.3.2 North America Augmented and Virtual Reality (AR VR) Consumption Value by Country (2019-2030)
    • 7.3.3 United States Market Size and Forecast (2019-2030)
    • 7.3.4 Canada Market Size and Forecast (2019-2030)
    • 7.3.5 Mexico Market Size and Forecast (2019-2030)

8 Europe

  • 8.1 Europe Augmented and Virtual Reality (AR VR) Sales Quantity by Type (2019-2030)
  • 8.2 Europe Augmented and Virtual Reality (AR VR) Sales Quantity by Application (2019-2030)
  • 8.3 Europe Augmented and Virtual Reality (AR VR) Market Size by Country
    • 8.3.1 Europe Augmented and Virtual Reality (AR VR) Sales Quantity by Country (2019-2030)
    • 8.3.2 Europe Augmented and Virtual Reality (AR VR) Consumption Value by Country (2019-2030)
    • 8.3.3 Germany Market Size and Forecast (2019-2030)
    • 8.3.4 France Market Size and Forecast (2019-2030)
    • 8.3.5 United Kingdom Market Size and Forecast (2019-2030)
    • 8.3.6 Russia Market Size and Forecast (2019-2030)
    • 8.3.7 Italy Market Size and Forecast (2019-2030)

9 Asia-Pacific

  • 9.1 Asia-Pacific Augmented and Virtual Reality (AR VR) Sales Quantity by Type (2019-2030)
  • 9.2 Asia-Pacific Augmented and Virtual Reality (AR VR) Sales Quantity by Application (2019-2030)
  • 9.3 Asia-Pacific Augmented and Virtual Reality (AR VR) Market Size by Region
    • 9.3.1 Asia-Pacific Augmented and Virtual Reality (AR VR) Sales Quantity by Region (2019-2030)
    • 9.3.2 Asia-Pacific Augmented and Virtual Reality (AR VR) Consumption Value by Region (2019-2030)
    • 9.3.3 China Market Size and Forecast (2019-2030)
    • 9.3.4 Japan Market Size and Forecast (2019-2030)
    • 9.3.5 South Korea Market Size and Forecast (2019-2030)
    • 9.3.6 India Market Size and Forecast (2019-2030)
    • 9.3.7 Southeast Asia Market Size and Forecast (2019-2030)
    • 9.3.8 Australia Market Size and Forecast (2019-2030)

10 South America

  • 10.1 South America Augmented and Virtual Reality (AR VR) Sales Quantity by Type (2019-2030)
  • 10.2 South America Augmented and Virtual Reality (AR VR) Sales Quantity by Application (2019-2030)
  • 10.3 South America Augmented and Virtual Reality (AR VR) Market Size by Country
    • 10.3.1 South America Augmented and Virtual Reality (AR VR) Sales Quantity by Country (2019-2030)
    • 10.3.2 South America Augmented and Virtual Reality (AR VR) Consumption Value by Country (2019-2030)
    • 10.3.3 Brazil Market Size and Forecast (2019-2030)
    • 10.3.4 Argentina Market Size and Forecast (2019-2030)

11 Middle East & Africa

  • 11.1 Middle East & Africa Augmented and Virtual Reality (AR VR) Sales Quantity by Type (2019-2030)
  • 11.2 Middle East & Africa Augmented and Virtual Reality (AR VR) Sales Quantity by Application (2019-2030)
  • 11.3 Middle East & Africa Augmented and Virtual Reality (AR VR) Market Size by Country
    • 11.3.1 Middle East & Africa Augmented and Virtual Reality (AR VR) Sales Quantity by Country (2019-2030)
    • 11.3.2 Middle East & Africa Augmented and Virtual Reality (AR VR) Consumption Value by Country (2019-2030)
    • 11.3.3 Turkey Market Size and Forecast (2019-2030)
    • 11.3.4 Egypt Market Size and Forecast (2019-2030)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2019-2030)
    • 11.3.6 South Africa Market Size and Forecast (2019-2030)

12 Market Dynamics

  • 12.1 Augmented and Virtual Reality (AR VR) Market Drivers
  • 12.2 Augmented and Virtual Reality (AR VR) Market Restraints
  • 12.3 Augmented and Virtual Reality (AR VR) Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of Augmented and Virtual Reality (AR VR) and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of Augmented and Virtual Reality (AR VR)
  • 13.3 Augmented and Virtual Reality (AR VR) Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 Augmented and Virtual Reality (AR VR) Typical Distributors
  • 14.3 Augmented and Virtual Reality (AR VR) Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    VR places users in an imaginary or re-replicated world (such as a game, movie, or flight simulation), or simulates the real world (such as watching live sports). The major hardware players in the VR space are Oculus, Sony (PlayStation VR) and HTC (Vive). AR is the addition of a digital imaginary world to the real world, with major hardware including Microsoft (HoloLens), Google (Google Glass) and Magic Leap.
    According to our (Global Info Research) latest study, the global Augmented and Virtual Reality (AR VR) market size was valued at US$ 3124 million in 2023 and is forecast to a readjusted size of USD 33380 million by 2030 with a CAGR of 40.7% during review period.
    The biggest Augmented and Virtual Reality players in global Market is Sony, holds a share about 25%, followed by Oculus (Meta). North America and Asia-Pacific are the top 2 the largest markets, occupied for around 70 percent in total, followed by Europe, which holds around 20% market share. In terms of type, VR device segment holds share over 90 percent. In terms of application, game segment holds the largest share over 30 percent in AR device applications while VR device for game holds about 40% market share.
    This report is a detailed and comprehensive analysis for global Augmented and Virtual Reality (AR VR) market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.
    Key Features:
    Global Augmented and Virtual Reality (AR VR) market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Units), 2019-2030
    Global Augmented and Virtual Reality (AR VR) market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Units), 2019-2030
    Global Augmented and Virtual Reality (AR VR) market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Units), 2019-2030
    Global Augmented and Virtual Reality (AR VR) market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Units), 2019-2024
    The Primary Objectives in This Report Are:
    To determine the size of the total market opportunity of global and key countries
    To assess the growth potential for Augmented and Virtual Reality (AR VR)
    To forecast future growth in each product and end-use market
    To assess competitive factors affecting the marketplace
    This report profiles key players in the global Augmented and Virtual Reality (AR VR) market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Microsoft, Sony, Google, Oculus (Meta), Magic Leap, HTC Corporation, Optinvent, MAD Gaze, Epson, Lenovo, etc.
    This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
    Market Segmentation
    Augmented and Virtual Reality (AR VR) market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
    Market segment by Type
    AR Device
    VR Device
    Market segment by Application
    Manufacturing
    Maintenance
    Medical
    Remote-guidance
    Retail
    Game
    Metaverse
    Others
    Major players covered
    Microsoft
    Sony
    Google
    Oculus (Meta)
    Magic Leap
    HTC Corporation
    Optinvent
    MAD Gaze
    Epson
    Lenovo
    DPVR
    Vuzix Corporation
    Market segment by region, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
    South America (Brazil, Argentina, Colombia, and Rest of South America)
    Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 15 chapters:
    Chapter 1, to describe Augmented and Virtual Reality (AR VR) product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top manufacturers of Augmented and Virtual Reality (AR VR), with price, sales quantity, revenue, and global market share of Augmented and Virtual Reality (AR VR) from 2019 to 2024.
    Chapter 3, the Augmented and Virtual Reality (AR VR) competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
    Chapter 4, the Augmented and Virtual Reality (AR VR) breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2019 to 2030.
    Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2019 to 2030.
    Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2019 to 2024.and Augmented and Virtual Reality (AR VR) market forecast, by regions, by Type, and by Application, with sales and revenue, from 2025 to 2030.
    Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
    Chapter 13, the key raw materials and key suppliers, and industry chain of Augmented and Virtual Reality (AR VR).
    Chapter 14 and 15, to describe Augmented and Virtual Reality (AR VR) sales channel, distributors, customers, research findings and conclusion.

    Buy now