Table of Contents

1 Introduction 6

• 1.1 Industry Definition and Research Scope 6
  • 1.1.1 Industry Definition 6
  • 1.1.2 Research Scope 7
• 1.2 Research Methodology 9
  • 1.2.1 Overview of Market Research Methodology 9
  • 1.2.2 Market Assumption 10
  • 1.2.3 Secondary Data 10
  • 1.2.4 Primary Data 10
  • 1.2.5 Data Filtration and Model Design 11
  • 1.2.6 Market Size/Share Estimation 12
  • 1.2.7 Research Limitations 13
• 1.3 Executive Summary 14

2 Market Overview and Qualitative Analysis 17

• 2.1 Market Size and Forecast 17
• 2.2 Major Growth Drivers 18
• 2.3 Market Restraints and Challenges 21
• 2.4 Emerging Opportunities and Market Trends 24
• 2.5 Porter’s Fiver Forces Analysis 27

3 Segmentation of Asia-Pacific Market by Technology 32

• 3.1 Market Overview by Technology 32
• 3.2 Asia-Pacific Healthcare Augmented Reality (AR) Market 2015-2026 35
  • 3.2.1 Marker-based Augmented Reality 37
  • 3.2.2 Markerless Augmented Reality 38
• 3.3 Asia-Pacific Healthcare Virtual Reality (VR) Market 2015-2026 39
  • 3.3.1 Nonimmersive Technology 41
  • 3.2.2 Semi-Immersive and Fully Immersive Technology 42

4 Segmentation of Asia-Pacific Market by Offering 43

• 4.1 Market Overview by Offering 43
• 4.2 Asia-Pacific Hardware Market of Healthcare AR and VR 2015-2026 46
• 4.3 Asia-Pacific Software Market of Healthcare AR and VR 2015-2026 48
• 4.4 Asia-Pacific Service Market of Healthcare AR and VR 2015-2026 50

5 Segmentation of Asia-Pacific Market by Device Type 52

• 5.1 Market Overview by Device Type 52
• 5.2 Asia-Pacific AR Devices Market 2015-2026 55
  • 5.2.1 Head-Mounted Display (HMD) 57
  • 5.2.2 Handheld Device 58
• 5.3 Asia-Pacific VR Devices Market 2015-2026 59
  • 5.3.1 Head-Mounted Display (HMD) 61
  • 5.3.2 Gesture-Tracking Device 62
  • 5.3.3 Projector & Display Wall 63

6 Segmentation of Asia-Pacific Market by Application 64

• 6.1 Market Overview by Application 64
• 6.2 Asia-Pacific Healthcare Augmented Reality and Virtual Reality Market for Surgery 2015-2026 67
• 6.3 Asia-Pacific Healthcare Augmented Reality and Virtual Reality Market for Rehabilitation and Behavioral Neurology 2015-2026 68
• 6.4 Asia-Pacific Healthcare Augmented Reality and Virtual Reality Market for Pain Management 2015-2026 69
• 6.5 Asia-Pacific Healthcare Augmented Reality and Virtual Reality Market for Medical Training and Diagnosis 2015-2026 70
• 6.6 Asia-Pacific Healthcare Augmented Reality and Virtual Reality Market for Diagnosis 2015-2026 71
• 6.7 Asia-Pacific Healthcare Augmented Reality and Virtual Reality Market for Fitness Management 2015-2026 72
• 6.8 Asia-Pacific Healthcare Augmented Reality and Virtual Reality Market for Virtual Reality Expose Therapy (VRET) 2015-2026 73
• 6.9 Asia-Pacific Healthcare Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 74

7 Segmentation of Asia-Pacific Market by End-user 75

• 7.1 Market Overview by End-user 75
• 7.2 Asia-Pacific Healthcare AR and VR Market in Academic Institutes 2015-2026 78
• 7.3 Asia-Pacific Healthcare AR and VR Market in Hospitals and Clinics 2015-2026 79
• 7.4 Asia-Pacific Healthcare AR and VR Market in Research and Diagnostics Laboratories 2015-2026 80
• 7.5 Asia-Pacific Healthcare AR and VR Market in Pharma Companies and Research Centers 2015-2026 81
• 7.6 Asia-Pacific Healthcare AR and VR Market in Advertising and Government Agencies 2015-2026 82
• 7.7 Asia-Pacific Healthcare AR and VR Market in Other End Users 2015-2026 83

8 Asia-Pacific Market 2015-2026 by Country 84

• 8.1 Overview of Asia-Pacific Market 84
• 8.2 China 88
• 8.3 Japan 90
• 8.4 India 93
• 8.5 Australia 95
• 8.6 South Korea 97
• 8.7 Rest of APAC Region 99

9 Competitive Landscape 100

• 9.1 Overview of Key Vendors 100
• 9.2 Company Profiles 103

10 Investing in Asia-Pacific Market: Risk Assessment and Management 125

• 10.1 Risk Evaluation of Asia-Pacific Market 125
• 10.2 Critical Success Factors (CSFs) 128

RELATED REPORTS AND PRODUCTS 131

Asia-Pacific augmented reality and virtual reality market in healthcare industry is expected to grow at an astonishing 2019-2026 CAGR of 39.9%, representing an addressable cumulative market of $13.76 billion over the next 7 years.
Highlighted with 34 tables and 47 figures, this 131-page report “Asia-Pacific Healthcare Augmented Reality and Virtual Reality Market by Technology, Offering, Device Type, Application, End-user, and Country 2019-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia-Pacific healthcare AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2018, revenue estimates for 2019, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Asia-Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia-Pacific healthcare augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, End-user, and Country.
Based on technology, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive and Fully Immersive Technology
Based on offering, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Others
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Others
• Service
o Cloud Services
o System Integration
o Consulting
o Others
Based on device type, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Augmented Reality Devices
o Head-Mounted Display (HMD)
o Handheld Device
• Virtual Reality Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
Based on application, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Surgery
• Rehabilitation and Behavioral Neurology
• Pain Management
• Medical Training and Education
• Diagnosis
• Fitness Management
• Virtual Reality Expose Therapy (VRET)
• Others
Based on end-user, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Academic Institutes
• Hospitals and Clinics
• Research and Diagnostics Laboratories
• Pharma Companies and Research Centers
• Advertising and Government Agencies
• Other End Users
Geographically, the following national markets are fully investigated:
• Japan
• China
• India
• Australia
• South Korea
• Rest of APAC
For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Application, and End-user over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Asia-Pacific healthcare augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alphabet Inc
Artificial Life, Inc.
CAE Healthcare
EON Reality
Facebook
Foursquare Labs, Inc.
GE Healthcare
Hologic, Inc.
HTC
Immersion Corp
Intuitive Surgical Inc.
Medtronic
Microsoft
Orca Health
Philips Healthcare
Samsung
Siemens Healthcare
Simulab Corp
Sony
TheraSim, Inc.
VirtaMed
Vuzix Corp
(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)