Table of Contents

1 Introduction 6

• 1.1 Industry Definition and Research Scope 6
  • 1.1.1 Industry Definition 6
  • 1.1.2 Research Scope 7
• 1.2 Research Methodology 9
  • 1.2.1 Overview of Market Research Methodology 9
  • 1.2.2 Market Assumption 10
  • 1.2.3 Secondary Data 10
  • 1.2.4 Primary Data 10
  • 1.2.5 Data Filtration and Model Design 11
  • 1.2.6 Market Size/Share Estimation 12
  • 1.2.7 Research Limitations 13
• 1.3 Executive Summary 14

2 Market Overview and Dynamics 17

• 2.1 Market Size and Forecast 17
• 2.2 Major Growth Drivers 18
• 2.3 Market Restraints and Challenges 21
• 2.4 Emerging Opportunities and Market Trends 24
• 2.5 Porter’s Fiver Forces Analysis 27

3 Segmentation of Asia Pacific Market by Component 31

• 3.1 Market Overview by Component 31
• 3.2 Hardware 33
• 3.3 Software 35

4 Segmentation of Asia Pacific Market by Technology 37

• 4.1 Market Overview by Technology 37
• 4.2 Marker-based Augmented Reality 39
• 4.3 Markerless Augmented Reality 40

5 Segmentation of Asia Pacific Market by Device 41

• 5.1 Market Overview by Device 41
• 5.2 Head-Mounted Display (HMD) 43
• 5.3 Head-Up Display (HUD) 44
• 5.4 Handheld Device 45

6 Segmentation of Asia Pacific Market by Industry Vertical 46

• 6.1 Market Overview by Industry Vertical 46
• 6.2 Gaming 49
• 6.3 Entertainment & Media 50
• 6.4 Aerospace & Defense 51
• 6.5 Healthcare 52
• 6.6 Education 53
• 6.7 Automotive 54
• 6.8 Retail & Marketing 55
• 6.9 Other Verticals 56

7 Segmentation of Asia Pacific Market by End User 57

• 7.1 Market Overview by End User 57
• 7.2 Consumer 59
• 7.3 Enterprise 60

8 Asia-Pacific Market 2019-2026 by Country 61

• 8.1 Overview of Asia-Pacific Market 61
• 8.2 China 64
• 8.3 Japan 66
• 8.4 India 69
• 8.5 Australia 71
• 8.6 South Korea 73
• 8.7 Rest of APAC Region 75

9 Competitive Landscape 77

• 9.1 Overview of Key Vendors 77
• 9.2 New Product Launch, Partnership, Investment, and M&A 80
• 9.3 Company Profiles 81

Apple Inc. 81

Atheer, Inc. 83

Blippar Ltd. 84

Catchoom Technologies, S.L. 85

Facebook Inc 86

Google, LLC 87

HP Development Co., L.P. 88

Intellectsoft LLC 89

Lumus Ltd. 90

Magic Leap, Inc 91

Microsoft Corp. 92

Niantic Inc. 93

Optinvent S.A. 94

Popar Co Ltd 95

Qualcomm Technologies Inc. 96

Samsung Co Ltd. 97

Sony Corporation 98

Total Immersion 99

Universal mCloud Corp. (NGRAIN) 100

Vuzix Corp. 101

Wayray AG 102

Wikitude GmbH 103

Zugara, Inc. 104

10 Investing in Asia Pacific Market: Risk Assessment and Management 105

• 10.1 Risk Evaluation of Asia Pacific Market 105
• 10.2 Critical Success Factors (CSFs) 108

Related Reports and Products 111

Asia Pacific augmented reality market will grow by 52.6% over 2020-2026 with a total addressable market cap of $197.3 billion in the fast-growing region.
Highlighted with 36 tables and 43 figures, this 111-page report “Asia Pacific Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific augmented reality market in every aspect of the classification from perspectives of Component, Technology, Device, Industry Vertical, End User, and Country.
Based on Component, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
Software
• Software Developer Kits
• Cloud Services
Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Marker-based Augmented Reality
• Passive Marker
• Active Marker
Markerless Augmented Reality
• Model based Tracking
• Image based Processing
Based on Device, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device
Based on Industry Vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
Based on End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Consumer
Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises
Geographically, the following regions together with the listed national/local markets are fully investigated:
• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Device, and Industry Vertical over the years 2015-2026 are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Asia Pacific augmented reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co Ltd
Qualcomm Technologies Inc.
Samsung Co Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.
(Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)