Arçelik AS in Consumer Appliances (World)

Euromonitor International

February 2019

Scope of the Report

Strategic Evaluation

Competitive Positioning

Operations

Recommendations

Arçelik is a key global major appliances company, focusing on Europe and Middle East and Africa. It ambitiously expanded to Asia Pacific with the construction of its Thailand plants in 2015, the acquisition of Dawlance in Pakistan in 2016 and the creation of a joint venture with Tata in India in 2017. Within Arçelik’s rich brand portfolio, Beko is the global flagship brand targeting middle-class consumers, whereas the premium Grundig brand emphasises German DNA targeting affluent households.

Euromonitor International’s Arçelik AS in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.