APPAREL AND FOOTWEAR IN SWEDEN

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Changing Consumer Behaviour Negatively Impacts Apparel and Footwear

Long and Warm Summer Negatively Affects Sales of Apparel in 2018

Swedish Apparel Giants Lead Although Niche Players and Sportswear Gain Ground

Multi-brand Stores Experience Plummeting Sales

Physical and Omni-channel Retailers Expected To Test New Strategies To Capitalise on Internet Retailing

Market Data

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Environmentally-friendly Apparel Has Varied Impact on Childrenswear

Functionality Remains Paramount for Parents Purchasing Childrenswear

Online Sales Record Strong Growth

Competitive Landscape

Apparel Giants Lead Childrenswear in Sweden

Pure Childrenswear Brands Continue To Perform Well in 2018

Niche Brands With Strong Focus on Internet Retailing Expected To Perform Well

Category Data

Table 13 Sales of Childrenswear by Category: Volume 2013-2018

Table 14 Sales of Childrenswear by Category: Value 2013-2018

Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018

Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018

Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018

Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023

Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023

Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

General Struggle of Apparel Negatively Affects Apparel Accessories

Athleisure Trend Hinders Higher Growth

Limited Free Shipping Hinders Growth of Apparel Accessories

Competitive Landscape

Apparel Giants Lead Apparel Accessories in 2018

Sports Brands and Niche Brands Continue Gaining Share

Intensified Competition and Online Difficulties Will Remain A Struggle

Category Data

Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018

Table 24 Sales of Apparel Accessories by Category: Value 2013-2018

Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018

Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018

Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018

Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018

Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023

Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023

Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023

Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Headlines

Prospects

Menswear Records Low Decline in 2018

Styles From 1970s and 1990s Popular for Menswear in 2018

Increasing Number of Men Shopping Online

Competitive Landscape

Dressmann Retains Lead of Menswear

Strong Mix of Domestic and International Brands

Clear Brand Image Is Essential To Stand Out

Category Data

Table 33 Sales of Menswear by Category: Volume 2013-2018

Table 34 Sales of Menswear by Category: Value 2013-2018

Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018

Table 36 Sales of Menswear by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Menswear: % Value 2014-2018

Table 38 LBN Brand Shares of Menswear: % Value 2015-2018

Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018

Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018

Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018

Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018

Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018

Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023

Table 48 Forecast Sales of Menswear by Category: Value 2018-2023

Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Womenswear Continues To Display Difficulties in 2018

Summer Apparel and Trousers Perform Better Than Other Types of Womenswear

Internet Retailing Drives Sales of Womenswear in 2018

Competitive Landscape

Swedish Retailer Chains Lead Womenswear

Physical Stores Focus on New Concepts To Attract Consumers

Established Apparel Brands Use External Pure Online Players for Greater Exposure

Category Data

Table 51 Sales of Womenswear by Category: Volume 2013-2018

Table 52 Sales of Womenswear by Category: Value 2013-2018

Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018

Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Womenswear: % Value 2014-2018

Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018

Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018

Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018

Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018

Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018

Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018

Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018

Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018

Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018

Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023

Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023

Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023

Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Jeans Suffers in 2018, Due To Rise of Athleisure and Trousers

Men Appreciate Premium Jeans As Much As Women in Sweden

Varied Performance Amongst Jeans Segments Over the Forecast Period

Competitive Landscape

H&m Hennes & Mauritz Holds Marginal Lead Over Levi Strauss

Environmentally-friendly Jeans Expected To Emerge Over the Forecast Period

Lack of Priority for Brands Lee and Wrangler

Category Data

Table 69 Sales of Jeans by Category: Volume 2013-2018

Table 70 Sales of Jeans by Category: Value 2013-2018

Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018

Table 72 Sales of Jeans by Category: % Value Growth 2013-2018

Table 73 Sales of Men's Jeans by Category: Volume 2013-2018

Table 74 Sales of Men's Jeans by Category: Value 2013-2018

Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018

Table 77 Sales of Women's Jeans by Category: Volume 2013-2018

Table 78 Sales of Women's Jeans by Category: Value 2013-2018

Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018

Table 81 NBO Company Shares of Jeans: % Value 2014-2018

Table 82 LBN Brand Shares of Jeans: % Value 2015-2018

Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023

Table 84 Forecast Sales of Jeans by Category: Value 2018-2023

Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023

Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023

Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Headlines

Prospects

Warm Summer Limits Growth of Sheer Hosiery

Interest in Socks As An Accessory Drives Sales of Hosiery

Functionality Adds Specific Benefits

Competitive Landscape

Lindex Strengthens Leadership of Hosiery

Niched Brands Record Strongest Growth in 2018

Functional Sports and Fashionable Hosiery Expected To Perform Well

Category Data

Table 95 Sales of Hosiery by Category: Volume 2013-2018

Table 96 Sales of Hosiery by Category: Value 2013-2018

Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018

Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018

Table 99 NBO Company Shares of Hosiery: % Value 2014-2018

Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018

Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023

Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023

Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023

Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Headlines

Prospects

Trend for Sports-inspired Footwear Supports Sales

Focus on Sports-inspired Footwear Among Retailers

Internet Retailing Drives Sales of Footwear

Competitive Landscape

Narrow Lead for Adidas, Closely Followed by Nilson Group

Comfortable Footwear and Sports Brands Experience Good Performances in 2018

Unisex Brands Expected To Grow Over the Forecast Period

Category Data

Table 105 Sales of Footwear by Category: Volume 2013-2018

Table 106 Sales of Footwear by Category: Value 2013-2018

Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018

Table 108 Sales of Footwear by Category: % Value Growth 2013-2018

Table 109 NBO Company Shares of Footwear: % Value 2014-2018

Table 110 LBN Brand Shares of Footwear: % Value 2015-2018

Table 111 Distribution of Footwear by Format: % Value 2013-2018

Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023

Table 113 Forecast Sales of Footwear by Category: Value 2018-2023

Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Headlines

Prospects

Swedes' Health and Welfare Lifestyles

Athleisure and Outdoor Trends Gain Ground

Strong Retailing Competition

Competitive Landscape

Adidas Remains Leading Player

Niche Brands Continue To Display Strong Growth in 2018

Cheaper Brands To Attract New Consumers Following Athleisure Trend

Category Data

Table 116 Sales of Sportswear by Category: Value 2013-2018

Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018

Table 118 NBO Company Shares of Sportswear: % Value 2014-2018

Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018

Table 120 Distribution of Sportswear by Format: % Value 2013-2018

Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023

Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

The poor performance of apparel and footwear in 2018 was due to multiple reasons such as a preferential shift towards beauty products. Local consumers also began to favour services above goods, which explains the strong growth in restaurant visits and travelling. Furthermore, unit prices were further pressed as Swedes continued to compare prices online and imports from cheaper countries such as China. Many consumers further changed their behaviour by waiting for large sale campaigns such as Blac...

Euromonitor International's Apparel and Footwear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.