APPAREL AND FOOTWEAR IN ROMANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Sales of Apparel and Footwear Remain Dynamic

Increasing Disposable Incomes and Internet Retailing Sustain Development

Fast Fashion Retailers Remain in the Top Positions in Value Terms

Sales of Apparel and Footwear Are Boosted by Social Media

Unstable Political Environment Offsets the Development of Apparel and Footwear

Market Data

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Value and Volume Sales Are Driven by Increasing Incomes and the Birth Rate

the Expansion of Outlets and Wider Availability Drive Volume Sales

Social Media and Technology Are Trendsetters in Childrenswear

Competitive Landscape

Pepco Poland Remains the Leader in Childrenswear

Zara Is A Childrenswear Brand Which Is Perceived As Premium

Lidl's Decline in the Ranking

Category Data

Table 13 Sales of Childrenswear by Category: Volume 2013-2018

Table 14 Sales of Childrenswear by Category: Value 2013-2018

Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018

Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018

Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018

Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023

Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023

Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Factors Boosting the Growth of Apparel Accessories

Scarves and Belts Contribute To Growth

Hats/caps Sees the Highest Growth in Volume Terms

Competitive Landscape

Zara's Product Diversity Maintains Its Lead

Online Retailing Is Popular for Apparel Accessories

the Focus on Appearance Will Increase the Importance of Apparel Accessories

Category Data

Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018

Table 24 Sales of Apparel Accessories by Category: Value 2013-2018

Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018

Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018

Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018

Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018

Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023

Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023

Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023

Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Headlines

Prospects

Menswear Sees Higher Growth Than Womenswear

Premiumisation Is Seen in Menswear

Online Channels Increase in Popularity

Competitive Landscape

Fast Fashion Retailers Dominate Menswear

Shopping for All Members of the Family

Mass Brands Vs Luxury Products

Category Data

Table 33 Sales of Menswear by Category: Volume 2013-2018

Table 34 Sales of Menswear by Category: Value 2013-2018

Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018

Table 36 Sales of Menswear by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Menswear: % Value 2014-2018

Table 38 LBN Brand Shares of Menswear: % Value 2015-2018

Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018

Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018

Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018

Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018

Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018

Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023

Table 48 Forecast Sales of Menswear by Category: Value 2018-2023

Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Headlines

Prospects

the Favourable Economic Context Drives Value Growth

Social Media Boosts Sales Via Internet Retailing

Fast Fashion Continues To Develop

Competitive Landscape

Inditex Group Is the Undisputable Leader

H&m Hennes & Mauritz Remains Second Despite Bad Publicity

Physical Stores Respond To the Move Towards Internet Retailing

Category Data

Table 51 Sales of Womenswear by Category: Volume 2013-2018

Table 52 Sales of Womenswear by Category: Value 2013-2018

Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018

Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Womenswear: % Value 2014-2018

Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018

Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018

Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018

Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018

Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018

Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018

Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018

Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018

Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018

Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023

Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023

Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023

Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Premiumisation Contributes To Value Growth

Availability and Convenience Drive Volume Sales of Jeans

Men Vs Women - Different Purchasing Behaviours

Competitive Landscape

Fast Fashion Brands Lead Jeans

Premium Brands Are Slowly Expanding Their Popularity

the Widening Product Range Will Appeal To Consumers

Category Data

Table 69 Sales of Jeans by Category: Volume 2013-2018

Table 70 Sales of Jeans by Category: Value 2013-2018

Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018

Table 72 Sales of Jeans by Category: % Value Growth 2013-2018

Table 73 Sales of Men's Jeans by Category: Volume 2013-2018

Table 74 Sales of Men's Jeans by Category: Value 2013-2018

Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018

Table 77 Sales of Women's Jeans by Category: Volume 2013-2018

Table 78 Sales of Women's Jeans by Category: Value 2013-2018

Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018

Table 81 NBO Company Shares of Jeans: % Value 2014-2018

Table 82 LBN Brand Shares of Jeans: % Value 2015-2018

Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023

Table 84 Forecast Sales of Jeans by Category: Value 2018-2023

Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023

Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023

Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Disposable Incomes Create More Occasions for Wearing Hosiery

Hosiery Branches Out From the Mundane

Growth Is Driven by Fashion

Competitive Landscape

Penti's Expansion Increases Its Popularity

Fragmentation, Due To Price-sensitive Consumers

Category Data

Table 95 Sales of Hosiery by Category: Volume 2013-2018

Table 96 Sales of Hosiery by Category: Value 2013-2018

Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018

Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018

Table 99 NBO Company Shares of Hosiery: % Value 2014-2018

Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018

Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023

Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023

Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023

Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Headlines

Prospects

Men's Footwear Sees the Highest Volume Growth

Women's Footwear Remains the Biggest Category

Children's Footwear Is Influenced by International Trends

Competitive Landscape

Deichmann Holds the Leading Position in 2018

Ccc Continues To Increase Its Share

Impulse Purchases Will Become Increasingly Important in Fast Fashion Retailers

Category Data

Table 105 Sales of Footwear by Category: Volume 2013-2018

Table 106 Sales of Footwear by Category: Value 2013-2018

Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018

Table 108 Sales of Footwear by Category: % Value Growth 2013-2018

Table 109 NBO Company Shares of Footwear: % Value 2014-2018

Table 110 LBN Brand Shares of Footwear: % Value 2015-2018

Table 111 Distribution of Footwear by Format: % Value 2013-2018

Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023

Table 113 Forecast Sales of Footwear by Category: Value 2018-2023

Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Headlines

Prospects

Healthy Lifestyles and Social Responsibility Boost Sales of Sportswear

the Focus of Fast Fashion on Sportswear Raises Consumers' Awareness

Growth in Outdoor Apparel Is Sustained by the Popularity of Skate Parks

Competitive Landscape

Decathlon's Expansion Boosts Its Sales

Internet Retailing Supports the Positions of Nike and Adidas

the Growth of Fast Fashion in Sportswear in the Forecast Period

Category Data

Table 116 Sales of Sportswear by Category: Value 2013-2018

Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018

Table 118 NBO Company Shares of Sportswear: % Value 2014-2018

Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018

Table 120 Distribution of Sportswear by Format: % Value 2013-2018

Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023

Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

In 2018, current value growth in apparel and footwear in Romania remained strong, driven up by womenswear, due to the continued demand for a wide range of products and the high number of people purchasing in this category. Although fast fashion remains relevant in most categories within apparel and footwear, locally-produced items and products which are promoted as environmentally-friendly are slowly making their way into the market. Stable prices, the increasing availability of a wider range of...

Euromonitor International's Apparel and Footwear in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.