APPAREL AND FOOTWEAR IN PORTUGAL

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Apparel and Footwear Records Growth in Portugal in 2018

Athleisure Continues To Drive Sales of Apparel and Footwear

Fast Fashion Players Dominate

Internet Retailing Is Gaining Ground

Apparel and Footwear Is Set To Continue To See Growth Over the Forecast Period

Market Data

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Childrenswear Suffers From the Declining Birth Rate

the Growth of the Second-hand Market Hampers Growth

Organic Products Are Expected To Attract More Consumers

Competitive Landscape

Fast Fashion Players Lead

An Increasing Number of Independent Brands

the "mini-me" Trend

Category Data

Table 13 Sales of Childrenswear by Category: Volume 2013-2018

Table 14 Sales of Childrenswear by Category: Value 2013-2018

Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018

Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018

Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018

Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023

Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023

Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Social Media Drives Sales

Men Are Becoming More Interested in Apparel Accessories

Hats/caps Become More Popular Across Generations

Competitive Landscape

Local Brand Parfois Continues To Lead Apparel Accessories

Apparel Specialist Retailers Are Strong Within Apparel Accessories

the Layout of Fast Fashion Retailers Boosts Their Sales

Category Data

Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018

Table 24 Sales of Apparel Accessories by Category: Value 2013-2018

Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018

Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018

Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018

Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018

Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023

Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023

Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023

Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Headlines

Prospects

Men Are Increasingly Paying Attention To Their Personal Appearance

Men Switch From Supermarkets and Hypermarkets To Apparel Specialist Retailers

Consumers Opt for Comfort Over Formality

Competitive Landscape

Fast Fashion Players Continue To Dominate Menswear

the Increasing Sales Area in Fast Fashion Retailers

Sports Brands Benefit From the Rise of Athleisure

Category Data

Table 33 Sales of Menswear by Category: Volume 2013-2018

Table 34 Sales of Menswear by Category: Value 2013-2018

Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018

Table 36 Sales of Menswear by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Menswear: % Value 2014-2018

Table 38 LBN Brand Shares of Menswear: % Value 2015-2018

Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018

Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018

Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018

Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018

Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018

Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023

Table 48 Forecast Sales of Menswear by Category: Value 2018-2023

Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Casual Clothing and Sportwear Are Gaining Ground

More Personalised Womenswear

Internet Retailing Is Not Yet Mature

Competitive Landscape

Zara Portugal Remains the Leading Player

Differentiation and "made in Portugal" Are Selling Points of Smaller Labels

the Growth of Internet Retailing

Category Data

Table 51 Sales of Womenswear by Category: Volume 2013-2018

Table 52 Sales of Womenswear by Category: Value 2013-2018

Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018

Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Womenswear: % Value 2014-2018

Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018

Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018

Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018

Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018

Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018

Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018

Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018

Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018

Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018

Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023

Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023

Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023

Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Jeans Benefits From the Casualisation of Dress Codes

Economy Jeans Sees A Strong Performance

Super Premium Jeans Also Sees A Strong Performance, Highlighting Polarisation

Competitive Landscape

Consumer Sophistication Leads To Rising Creativity

Portuguese Women Continue To Demand Fast Fashion

Category Data

Table 69 Sales of Jeans by Category: Volume 2013-2018

Table 70 Sales of Jeans by Category: Value 2013-2018

Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018

Table 72 Sales of Jeans by Category: % Value Growth 2013-2018

Table 73 Sales of Men's Jeans by Category: Volume 2013-2018

Table 74 Sales of Men's Jeans by Category: Value 2013-2018

Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018

Table 77 Sales of Women's Jeans by Category: Volume 2013-2018

Table 78 Sales of Women's Jeans by Category: Value 2013-2018

Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018

Table 81 NBO Company Shares of Jeans: % Value 2014-2018

Table 82 LBN Brand Shares of Jeans: % Value 2015-2018

Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023

Table 84 Forecast Sales of Jeans by Category: Value 2018-2023

Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023

Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023

Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Headlines

Prospects

Functional Hosiery Drives Sales

the Desire for Attractive Designs Boosts Non-sheer Hosiery

Saturation Is Expected To Represent A Major Threat

Competitive Landscape

Calzedonia Continues To Lead

Marketing Campaigns in Other Categories Benefit Hosiery

A Low-price Strategy Continues To Pay Off

Category Data

Table 95 Sales of Hosiery by Category: Volume 2013-2018

Table 96 Sales of Hosiery by Category: Value 2013-2018

Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018

Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018

Table 99 NBO Company Shares of Hosiery: % Value 2014-2018

Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018

Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023

Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023

Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023

Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Headlines

Prospects

Sports Footwear Drives Sales

Women and Men Exhibit Different Behaviour

Men's and Women's Footwear Are Set To Perform Well in the Forecast Period

Competitive Landscape

Nike Remains the Leading Brand in Value Terms

Fast Fashion Players Follow the Leading Sports Brands

Artisanal Producers and Local Manufacturers Are Becoming Increasingly Popular

Category Data

Table 105 Sales of Footwear by Category: Volume 2013-2018

Table 106 Sales of Footwear by Category: Value 2013-2018

Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018

Table 108 Sales of Footwear by Category: % Value Growth 2013-2018

Table 109 NBO Company Shares of Footwear: % Value 2014-2018

Table 110 LBN Brand Shares of Footwear: % Value 2015-2018

Table 111 Distribution of Footwear by Format: % Value 2013-2018

Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023

Table 113 Forecast Sales of Footwear by Category: Value 2018-2023

Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Headlines

Prospects

More Active Lifestyles Boost Sales of Sportwear

Slowing Growth in the Forecast Period

Casual Lifestyles Make Sportswear Increasingly Acceptable in Everyday Life

Competitive Landscape

Nike Retail and Adidas Portugal Lead Sportswear

Non-sports Apparel Manufacturers Want To Benefit From the Opportunities

the Launch of A New Sub-brand by Sonae

Category Data

Table 116 Sales of Sportswear by Category: Value 2013-2018

Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018

Table 118 NBO Company Shares of Sportswear: % Value 2014-2018

Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018

Table 120 Distribution of Sportswear by Format: % Value 2013-2018

Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023

Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Apparel and footwear continued to record a positive performance in current value terms in Portugal in 2018. After several years of recession, the Portuguese economy began to grow again in 2014, buoyed by the European Central Bank’s loose monetary policy and increased exports. As a result, consumer confidence began to bounce back. This recovery continued to have a positive impact on sales of apparel in 2018. This was particularly the case for volume sales of apparel, thanks to more consumers incr...

Euromonitor International's Apparel and Footwear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.