APPAREL AND FOOTWEAR IN HUNGARY

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Apparel and Footwear Continues To Expand

State Plans To Revive the Local Fashion and Apparel Industry

Fast Fashion Chains Continue To Dominate the Market

Internet Retailing Is the Most Dynamic Channel

Apparel and Footwear Sales To Expand Further

Market Data

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Childrenswear Posts Growth in Sales But Consumers Still Opt for Cheaper Products

More Dynamic Growth in Retail Volume Sales Fuelled by Impulse Purchases

Baby and Toddler Wear Sees the Least Dynamic Expansion

Competitive Landscape

Pepkor Sees Significant Growth in Sales, Thanks To Massive Expansion

Share of Private Label Remains Significant, With Tesco Losing and Lidl Gaining Share

Number of Independent Childrenswear Retailers Drops

Category Data

Table 13 Sales of Childrenswear by Category: Volume 2013-2018

Table 14 Sales of Childrenswear by Category: Value 2013-2018

Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018

Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018

Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018

Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023

Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023

Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Importance of Being Trendy and Self-expression Help Boost Sales of Apparel Accessories

Value Sales Growth Is Supported by A Rise in Demand for Premium Products

Scarves Sees Largest Value Sales Expansion

Competitive Landscape

Apparel Accessories Among the Most Fragmented Categories

Private Label Is Popular Among Price-sensitive Consumers

Category Data

Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018

Table 24 Sales of Apparel Accessories by Category: Value 2013-2018

Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018

Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018

Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018

Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018

Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023

Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023

Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023

Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Headlines

Prospects

Menswear Sees Largest Expansion Within Apparel

Men's Shorts and Trousers Posts the Largest Value Growth

Menswear Is Characterised by Fast Fashion Rather Than Sustainability

Competitive Landscape

Fast Fashion Chains Have the Largest Share of Menswear Sales

Tízpróba Kft Leads Men's Swimwear Sales

Chinese Stores Remain Popular in Smaller Towns and Among Those Earning Less

Category Data

Table 33 Sales of Menswear by Category: Volume 2013-2018

Table 34 Sales of Menswear by Category: Value 2013-2018

Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018

Table 36 Sales of Menswear by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Menswear: % Value 2014-2018

Table 38 LBN Brand Shares of Menswear: % Value 2015-2018

Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018

Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018

Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018

Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018

Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018

Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023

Table 48 Forecast Sales of Menswear by Category: Value 2018-2023

Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Womenswear Among Apparel Categories With the Largest Growth in Value Sales Terms

Women's Dresses Sees the Largest Value Growth

Social Media and Influencers Support Sales of Womenswear

Competitive Landscape

H&m Keeps Its Leading Position Within the Category

Orsay Is the Key Player Among Firms Selling Only Womenswear

Vögele and Promod See Declines in Sales, and Lose Share in Womenswear

Category Data

Table 51 Sales of Womenswear by Category: Volume 2013-2018

Table 52 Sales of Womenswear by Category: Value 2013-2018

Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018

Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Womenswear: % Value 2014-2018

Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018

Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018

Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018

Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018

Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018

Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018

Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018

Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018

Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018

Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023

Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023

Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023

Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Jeans Benefits From Often Changing Styles, Wide Availability and Broad Ranges

Premium Women's Jeans Sees Largest Value Growth

the Latest Jeans Trends

Competitive Landscape

H&m Keeps Its Leading Position in A Fragmented Category

Private Label Sees Expansion But Its Share Is Still Low

Pepkor Sees Largest Increase in Sales

Category Data

Table 69 Sales of Jeans by Category: Volume 2013-2018

Table 70 Sales of Jeans by Category: Value 2013-2018

Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018

Table 72 Sales of Jeans by Category: % Value Growth 2013-2018

Table 73 Sales of Men's Jeans by Category: Volume 2013-2018

Table 74 Sales of Men's Jeans by Category: Value 2013-2018

Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018

Table 77 Sales of Women's Jeans by Category: Volume 2013-2018

Table 78 Sales of Women's Jeans by Category: Value 2013-2018

Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018

Table 81 NBO Company Shares of Jeans: % Value 2014-2018

Table 82 LBN Brand Shares of Jeans: % Value 2015-2018

Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023

Table 84 Forecast Sales of Jeans by Category: Value 2018-2023

Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023

Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023

Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Headlines

Prospects

Value Sales Growth Fuelled by Demand for Quality Products

Non-sheer Hosiery Performs Better Than Sheer Hosiery

Latest Trends in Hosiery

Competitive Landscape

Calzedonia Continues To Lead Hosiery Sales

F&f by Tesco Losing Share in Hosiery, Owing To Stronger Competition

Private Label and Fast Fashion Chains Continue To See Expansion

Category Data

Table 95 Sales of Hosiery by Category: Volume 2013-2018

Table 96 Sales of Hosiery by Category: Value 2013-2018

Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018

Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018

Table 99 NBO Company Shares of Hosiery: % Value 2014-2018

Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018

Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023

Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023

Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023

Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Headlines

Prospects

Footwear Continues To Expand Amid Favourable Conditions

Popularity of Trainers Fuelled by Fashion Trends and Demand for Comfort

Children's Footwear Posts the Fastest Value Sales Growth

Competitive Landscape

Deichmann Continues To Lead Footwear Sales, Offering Good Value for Money Products As Well As Well Known Brands

Ccc Continues To Boost Its Sales and Gain Market Share

Private Label Sees Slower Growth

Category Data

Table 105 Sales of Footwear by Category: Volume 2013-2018

Table 106 Sales of Footwear by Category: Value 2013-2018

Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018

Table 108 Sales of Footwear by Category: % Value Growth 2013-2018

Table 109 NBO Company Shares of Footwear: % Value 2014-2018

Table 110 LBN Brand Shares of Footwear: % Value 2015-2018

Table 111 Distribution of Footwear by Format: % Value 2013-2018

Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023

Table 113 Forecast Sales of Footwear by Category: Value 2018-2023

Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Headlines

Prospects

Sportswear Remains Among the Most Dynamic Apparel Categories

Separation of Performance Apparel From Streetwear Leads To Growth in Sports-inspired Apparel

Outdoor and Performance Apparel Continue To Expand

Competitive Landscape

Decathlon Leads Sales

Large Sport Brands Have A Strong Presence

the Share of Private Label Is Still Low in Sportswear

Category Data

Table 116 Sales of Sportswear by Category: Value 2013-2018

Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018

Table 118 NBO Company Shares of Sportswear: % Value 2014-2018

Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018

Table 120 Distribution of Sportswear by Format: % Value 2013-2018

Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023

Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Apparel and footwear sales continued to expand in Hungary in 2018. Spending was fuelled by favourable economic conditions, as the country was among the EU member states posting the highest GDP increases. Due to a lack of workforce in several categories, employers were also forced to raise wages, leading to greater spending on apparel and footwear, among other consumer goods. As a result, demand for second-hand products declined, favouring retailers selling new products. Local consumers living in...

Euromonitor International's Apparel and Footwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.