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Apparel and Footwear in Austria

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APPAREL AND FOOTWEAR IN AUSTRIA

    Euromonitor International

      March 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Apparel and Footwear Sees Positive Growth

              Strong Influence of Discounting

                Large Clothing Retail Chains Lead

                  Buying Online Is Standard for Modern Austrians

                    Positive Outlook in A Tough Business Environment

                      Market Data

                        Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018

                          Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018

                            Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

                              Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

                                Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

                                  Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

                                    Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018

                                      Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018

                                        Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

                                          Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

                                            Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

                                              Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

                                                Definitions

                                                  Sources

                                                    Summary 1 Research Sources

                                                      Headlines

                                                        Prospects

                                                          Childrenswear Loses Out To Modern Leisure Pursuits

                                                            Slow Growth in Child Population Affects Demand

                                                              Household Costs Put A Brake on Childrenswear Spending

                                                                Competitive Landscape

                                                                  Strong Competition Informs Players' Output

                                                                    Convenience Trend Benefits Online Retailers

                                                                      Companies Pay Attention To Key Demand Trends

                                                                        Category Data

                                                                          Table 13 Sales of Childrenswear by Category: Volume 2013-2018

                                                                            Table 14 Sales of Childrenswear by Category: Value 2013-2018

                                                                              Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018

                                                                                Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018

                                                                                  Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018

                                                                                    Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018

                                                                                      Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023

                                                                                        Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023

                                                                                          Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023

                                                                                            Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

                                                                                              Headlines

                                                                                                Prospects

                                                                                                  Apparel Accessories Sees Slow Consumer Demand

                                                                                                    Casual Dress Codes Weaken Demand

                                                                                                      Limited Growth Potential

                                                                                                        Competitive Landscape

                                                                                                          Struggle To Grow Share

                                                                                                            Luxury Brands Offer A New Lease of Life To Apparel Accessories

                                                                                                              Some Bright Spots in A Stagnating Category

                                                                                                                Category Data

                                                                                                                  Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018

                                                                                                                    Table 24 Sales of Apparel Accessories by Category: Value 2013-2018

                                                                                                                      Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018

                                                                                                                        Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018

                                                                                                                          Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018

                                                                                                                            Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018

                                                                                                                              Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023

                                                                                                                                Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023

                                                                                                                                  Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023

                                                                                                                                    Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

                                                                                                                                      Headlines

                                                                                                                                        Prospects

                                                                                                                                          Young Men Are the Key Growth Drivers

                                                                                                                                            Informal Is the Watchword

                                                                                                                                              Key Demand for Large Sizes

                                                                                                                                                Competitive Landscape

                                                                                                                                                  Fragmentation Continues in Menswear

                                                                                                                                                    Internet Retailing Expands Rapidly

                                                                                                                                                      Broader Choice and Services To Lure Men

                                                                                                                                                        Category Data

                                                                                                                                                          Table 33 Sales of Menswear by Category: Volume 2013-2018

                                                                                                                                                            Table 34 Sales of Menswear by Category: Value 2013-2018

                                                                                                                                                              Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018

                                                                                                                                                                Table 36 Sales of Menswear by Category: % Value Growth 2013-2018

                                                                                                                                                                  Table 37 NBO Company Shares of Menswear: % Value 2014-2018

                                                                                                                                                                    Table 38 LBN Brand Shares of Menswear: % Value 2015-2018

                                                                                                                                                                      Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018

                                                                                                                                                                        Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

                                                                                                                                                                          Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018

                                                                                                                                                                            Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

                                                                                                                                                                              Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018

                                                                                                                                                                                Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

                                                                                                                                                                                  Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018

                                                                                                                                                                                    Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018

                                                                                                                                                                                      Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023

                                                                                                                                                                                        Table 48 Forecast Sales of Menswear by Category: Value 2018-2023

                                                                                                                                                                                          Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

                                                                                                                                                                                            Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

                                                                                                                                                                                              Headlines

                                                                                                                                                                                                Prospects

                                                                                                                                                                                                  Higher Consumer Confidence Drives Growth

                                                                                                                                                                                                    A Pragmatic Approach To Fashion Trends Limits Sales

                                                                                                                                                                                                      Higher Growth Anticipated

                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                          H&m Leads A Competitive Category

                                                                                                                                                                                                            Changing Weather Patterns Pose A Dilemma

                                                                                                                                                                                                              Players Seek Ways To Overcome Tough Business Environment

                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                  Table 51 Sales of Womenswear by Category: Volume 2013-2018

                                                                                                                                                                                                                    Table 52 Sales of Womenswear by Category: Value 2013-2018

                                                                                                                                                                                                                      Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                        Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                          Table 55 NBO Company Shares of Womenswear: % Value 2014-2018

                                                                                                                                                                                                                            Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018

                                                                                                                                                                                                                              Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018

                                                                                                                                                                                                                                Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018

                                                                                                                                                                                                                                  Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018

                                                                                                                                                                                                                                    Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018

                                                                                                                                                                                                                                      Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018

                                                                                                                                                                                                                                        Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018

                                                                                                                                                                                                                                          Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018

                                                                                                                                                                                                                                            Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018

                                                                                                                                                                                                                                              Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023

                                                                                                                                                                                                                                                Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023

                                                                                                                                                                                                                                                  Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                    Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                          Jeans Enjoys Classic Status

                                                                                                                                                                                                                                                            Sportswear Is A Strong Rival

                                                                                                                                                                                                                                                              Jeans Players Continue To Adapt To Challenges

                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                  High Competition Squeezes Sales Potential

                                                                                                                                                                                                                                                                    Modern Challenges Face An Old Industry

                                                                                                                                                                                                                                                                      Wide-ranging Company Activity Anticipated

                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                          Table 69 Sales of Jeans by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                            Table 70 Sales of Jeans by Category: Value 2013-2018

                                                                                                                                                                                                                                                                              Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                Table 72 Sales of Jeans by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                  Table 73 Sales of Men's Jeans by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                    Table 74 Sales of Men's Jeans by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                      Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                        Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                          Table 77 Sales of Women's Jeans by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                            Table 78 Sales of Women's Jeans by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                              Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                  Table 81 NBO Company Shares of Jeans: % Value 2014-2018

                                                                                                                                                                                                                                                                                                    Table 82 LBN Brand Shares of Jeans: % Value 2015-2018

                                                                                                                                                                                                                                                                                                      Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                        Table 84 Forecast Sales of Jeans by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                          Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                            Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                              Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                  Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                    Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                      Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                        Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                          Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                            Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                  Value Growth Is Affected by High Discounting

                                                                                                                                                                                                                                                                                                                                    Polarisation in Hosiery

                                                                                                                                                                                                                                                                                                                                      Key Trends Set To Continue in the Forecast Period

                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                          Players Fight for Shares

                                                                                                                                                                                                                                                                                                                                            Hosiery Specialists Offer Innovation

                                                                                                                                                                                                                                                                                                                                              Some Growth Opportunities in An Increasingly Congested Field

                                                                                                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                                                                                                  Table 95 Sales of Hosiery by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                    Table 96 Sales of Hosiery by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                      Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                        Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                          Table 99 NBO Company Shares of Hosiery: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                            Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                              Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                  Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                    Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                                                                                          High Purchasing Frequency Benefits Footwear

                                                                                                                                                                                                                                                                                                                                                                            Trainers Enjoy High Popularity Among Young Consumers

                                                                                                                                                                                                                                                                                                                                                                              High Product Turnover and Marketing To Push Demand in the Forecast Period

                                                                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                  Consumer Price-sensitivity Benefits Footwear Discounters

                                                                                                                                                                                                                                                                                                                                                                                    Luxury Brands Expand Their Lines

                                                                                                                                                                                                                                                                                                                                                                                      Acceleration of Review Period Trends Anticipated

                                                                                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                                                                                          Table 105 Sales of Footwear by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                            Table 106 Sales of Footwear by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                              Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                Table 108 Sales of Footwear by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                  Table 109 NBO Company Shares of Footwear: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                    Table 110 LBN Brand Shares of Footwear: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                      Table 111 Distribution of Footwear by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                        Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                          Table 113 Forecast Sales of Footwear by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                            Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                              Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                    Favourable Weather Boosts Sales

                                                                                                                                                                                                                                                                                                                                                                                                                      High Popularity of Sports-inspired Apparel and Footwear

                                                                                                                                                                                                                                                                                                                                                                                                                        Bright Outlook for Sportswear

                                                                                                                                                                                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                            High Investment in Sports Brands Pays Off

                                                                                                                                                                                                                                                                                                                                                                                                                              New Technologies Used To Engender A Loyal Fan Base

                                                                                                                                                                                                                                                                                                                                                                                                                                Company Activity Plays An Ever-important Role

                                                                                                                                                                                                                                                                                                                                                                                                                                  Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 116 Sales of Sportswear by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 118 NBO Company Shares of Sportswear: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 120 Distribution of Sportswear by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                Apparel and footwear in Austria registered positive growth in 2018. After a dip in 2015, there was a gradual recovery to make companies optimistic for the forecast period. The economic outlook improved following tax reforms in 2016, and good GDP growth was recorded in the second half of 2017 and first quarter of 2018. Economic growth is being driven by private consumption, investments and higher demand for exports. A robust economy boosted consumer confidence, but failed to change the selective...

                                                                                                                                                                                                                                                                                                                                                                                                                                                Euromonitor International's Apparel and Footwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                                                                                                                                Product coverage: Apparel, Footwear, Sportswear.

                                                                                                                                                                                                                                                                                                                                                                                                                                                Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                                                                                                                Why buy this report?
                                                                                                                                                                                                                                                                                                                                                                                                                                                * Get a detailed picture of the Apparel and Footwear market;
                                                                                                                                                                                                                                                                                                                                                                                                                                                * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                                                                                                                * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                                                                                                                * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                                                                                                                                Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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