APPAREL ACCESSORIES IN MOROCCO

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Social Media Having A Significant Impact on Apparel Accessories

Wider Variety of Products at Affordable Prices

Impact of the Weather on Demand

Competitive Landscape

Flou Remains the Leading Player

Female Employment Helps Drive Sales of Apparel Accessories

Category Data

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018

Table 2 Sales of Apparel Accessories by Category: Value 2013-2018

Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018

Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018

Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018

Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023

Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023

Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023

Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear in Morocco Continues To Grow Steadily in 2018

Impact of the 2018 Fifa World Cup

Apparel and Footwear Competitive Environment Becoming Increasingly Tough

Internet Retailing Becoming An Alternative Distribution Channel in Morocco

Apparel and Footwear Expected To Continue To Grow Steadily Over the Forecast Period

Market Data

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Moroccans are increasingly discovering social media. As a result, companies selling apparel accessories see it as a critical and hugely influential platform to market their products. Influencers on social media sites are creating awareness of various apparel accessories, hence supporting the spread of new trends. The more people they reach, the stronger the demand. This will help the category to grow further over the forecast period.

Euromonitor International's Apparel Accessories in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.