APPAREL ACCESSORIES IN AUSTRIA

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Apparel Accessories Sees Slow Consumer Demand

Casual Dress Codes Weaken Demand

Limited Growth Potential

Competitive Landscape

Struggle To Grow Share

Luxury Brands Offer A New Lease of Life To Apparel Accessories

Some Bright Spots in A Stagnating Category

Category Data

Table 1 Sales of Apparel Accessories by Category: Volume 2013-2018

Table 2 Sales of Apparel Accessories by Category: Value 2013-2018

Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018

Table 4 Sales of Apparel Accessories by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Apparel Accessories: % Value 2014-2018

Table 6 LBN Brand Shares of Apparel Accessories: % Value 2015-2018

Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023

Table 8 Forecast Sales of Apparel Accessories by Category: Value 2018-2023

Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023

Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear Sees Positive Growth

Strong Influence of Discounting

Large Clothing Retail Chains Lead

Buying Online Is Standard for Modern Austrians

Positive Outlook in A Tough Business Environment

Market Data

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Apparel accessories are gap fillers in merchandise ranges for retailers, while consumers consider them to be non-essentials as they are mainly used to pep up outfits. Consequently, the attention given to apparel accessories both by retailers and consumers is limited. Through frequent discounting, retailers attempt to increase impulse purchases, although this suppresses revenues. In addition, value growth is squeezed by high competition and market saturation. These adverse developments led to mod...

Euromonitor International's Apparel Accessories in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.