ANALGESICS IN BRAZIL

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increased Marketing Investment Remains Key To Maintaining Brand Loyalty

Adult Naproxen the Best Performing Category Over the Review Period

Competitive Landscape

Leading Companies Continue To Invest in Activities To Maintain Their Value Share

Brand Awareness Hampers the Stronger Growth of Generics

Category Data

Table 1 Sales of Analgesics by Category: Value 2013-2018

Table 2 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 4 NBO Company Shares of Analgesics: % Value 2014-2018

Table 5 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 6 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Continues To Be One of the Few Industries To Record Positive Growth

Generics Gaining Ground in the OTC Category

Leading Companies Continue To Invest in Marketing Activities To Drive Sales

Internet Retailing Continues To Slowly Gain Share

Further Solid Growth Anticipated Over the Forecast Period

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

A few strong brands continued to lead analgesics in 2018. Analgesics remained the largest category in the consumer health industry, with this explaining why manufacturers are investing heavily in trying to maintain the loyalty of consumers. The category also benefits from the fact that Brazilians in general are used to self-medicating when it comes to pain. A recent study released by Consulta Remédios, a price search engine, indicated that analgesics is the leading category when it comes to the...

Euromonitor International's Analgesics in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Systemic Analgesics, Topical Analgesics/Anaesthetic.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Analgesics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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