Table of Contents

1. Executive summary

2. Market size and growth analysis (regional analysis)

Market size analysis - the Americas compared to other regions

Americas - analysis by region

Growth - analysis by region

Growth - analysis by country

Growth - analysis by sector

3.Identifying high potential countries in the Americas

Identifying high potential countries - methodology

High potential countries in the Americas

Identifying high potential countries - risk, reward, and opportunity analysis

4. Market size and growth analysis (high potential countries in the Americas)

High potential countries in the Americas - overview

Growth contribution analysis by country (1/2)

Growth contribution analysis by country (2/2)

Share of Make-up compared to other cosmetics & toiletries sectors

Change in consumption levels by country and Make-up markets

Per capita consumption analysis

Per capita expenditure analysis

5. Country profiles (high potential countries in the Americas)

US

Brazil

Canada

Chile

6. Success stories

Make-up in the Americas: case studies

7. Company and brand analysis

Brand share analysis in the Make-up sector

Leading companies in the Americas Make-up sector

Leading brands in the Americas Make-up sector

Private label penetration in the Make-up sector

8. Key distribution channels

Leading distribution channels by countries

Leading distribution channels by markets

9. Key packaging formats

Growth analysis by key package material and pack type

Growth analysis by closure type and primary outer type

10. Challenges and future outlook

Key challenges

Future outlook

11. Appendix

Opportunities in the Americas Make-Up Sector: Analysis of opportunities offered by high growth economies

Summary

In the Americas, face make-up held the largest share of the four categories, accounting for 33.8% of total value sales in 2018, while eye make-up, the second largest category, held 28.2% value share in the same year.

This report brings together multiple data sources to provide a comprehensive overview of the region's make-up sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Americas make-up sector. It includes analysis on the following -
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
- Change in consumption: Analysis on the shift in consumption of make-up by category across the key countries in the Americas region
- High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region
- Brand Analysis: Provides an overview of leading brands in the Americas region, besides analyzing the growth of private labels in the region
- Key distribution channels: Provides analysis on the leading distribution channels for make-up across the key countries in the Americas region, in 2018.
- It covers five distribution channels: hypermarkets & supermarkets, convenience stores, health & beauty stores, drugstores & pharmacies, and others, which include cash & carries and warehouse clubs, ‘dollar stores’, e-retailers, and department stores
- Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various package materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of make-up.

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.