Table of Contents

Executive Summary

Aldi's exposure to COVID-19

Aldi's operational responses to COVID-19

Key findings

Key conclusions

Geographic spread analysis - COVID 19 vs Aldi Group Sales

Global & regional impact

COVID-19 global impact score for Aldi versus competitors

Revised 2020 revenue forecast

Aldi exposure: brand sales by region vs regional impact levels

Company reaction

Supporting the community

Staffing

E-commerce

Appendix

Methodology

Aldi: Coronavirus (COVID-19) Company impact

Summary

The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact Aldi's performance.

Like other grocers Aldi will benefit from COVID-19 with increased demand for food globally as consumers stay at home.

Aldi has taken steps to support the community across countries and these actions will boost customer perceptions of the brand, boosting sales in the long term.

Scope

- Aldi will perform well this year but is at a disadvantage to grocers that operate online as its lack of transactional site will mean it cannot benefit from the increased consumer demand.
- In the long-term Aldi's sales will be boosted by its value proposition as consumers feel financially uncertain following the crisis.

Reasons to Buy

- Use our revised 2020 forecast for Aldi to understand how it will perform this year.
- Use our charts to review how Aldi's sales are split by region globally and how these regions have been impacted by COVID-19.
- Use our in-depth analysis to review how Aldi has responded to COVID-19 and how this will affect its performance.