AIR TREATMENT PRODUCTS IN POLAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Polluted Air Drives Sales

Humidifiers Attract More Interest

Growth of Connected Air Purifiers

Competitive Landscape

Grupa Grass Remains the Leading Player

Dyson Records the Strongest Volume Sales Growth in Air Treatment Products

Electrolux Launches A New Air Purifier

Chart 1 Electrolux EAP

Category Data

Table 1 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 2 Sales of Air Treatment Products by Category: Value 2013-2018

Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 4 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 6 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 8 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 11 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Executive Summary

Consumer Appliances Continues To Record Steady Volume Growth in 2018

Strong Economy Positively Impacts Polish Consumers' Purchasing Decisions

Large International Manufacturers Continue To Dominate Consumer Appliances

Internet Retailing Continues To Gain Ground

Optimistic Forecast for Consumer Appliances

Market Indicators

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 19 Sales of Consumer Appliances by Category: Value 2013-2018

Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 26 Sales of Small Appliances by Category: Volume 2013-2018

Table 27 Sales of Small Appliances by Category: Value 2013-2018

Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

A significant factor contributing to the growth of air treatment products in 2018 was greater awareness of the adverse effects of polluted air on health. Stronger consumer awareness was driven by frequent reports in various media informing Poles about smog and its damaging effect on health. Poles thus became more knowledgeable about the level of pollution where they live and also what they could do in order to protect themselves. One product which has been put forward as alleviating the adverse...

Euromonitor International's Air Treatment Products in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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