AIR TREATMENT PRODUCTS IN THE NETHERLANDS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Hot Summer of 2018 Gives Boost To Volume Sales of Air Treatment Products

Greater Emphasis on Comfort and Healthy Living in Air Treatment Products

Connected Air Treatment Products Growing From A Niche Position

Competitive Landscape

De'longhi Nederland BV Leads in Air Treatment But Loses Volume Share in 2018

Euromac BV Gains Volume Share in 2018, Growing From A Niche

New Players in Air Treatment Products Launch Innovative Models

Chart 1 Dyson Benelux BV's Dyson Pure Cool

Category Data

Table 1 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 2 Sales of Air Treatment Products by Category: Value 2013-2018

Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 4 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 6 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 8 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 11 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Executive Summary

Another Positive Year for Consumer Appliances in 2018

Premiumisation of Consumer Appliances Boosts Value Sales in 2018

Small Specialist Companies Record Fastest Growth While Established Players Focus on Specific Value

Internet Retailing To Continue Growing in Consumer Appliances

Outlook Positive for Consumer Appliances But Volume Growth Expected To Slow Down

Market Indicators

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 19 Sales of Consumer Appliances by Category: Value 2013-2018

Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 26 Sales of Small Appliances by Category: Volume 2013-2018

Table 27 Sales of Small Appliances by Category: Value 2013-2018

Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

The summer of 2018 in the Netherlands was one of the driest and hottest breaking the record year of 1967 with 26 days of minimum 25 degrees Celsius recorded by the beginning of July. The month went on to witness a heatwave with tropical temperatures recorded with warning alerts being issued. This resulted in the mass purchase of cooling products such as cooling fans, room air conditioners and air coolers, due to their mid-price range, convenience and average cooling capabilities.

Euromonitor International's Air Treatment Products in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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