Air Care in Uruguay
AIR CARE IN URUGUAY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Looking for Air Care Products With Disinfectants
Spray/aerosol Air Fresheners Remains the Biggest Category in Value Sales
Electric Air Fresheners Posts the Highest Increase in Value Sales
Competitive Landscape
SC Johnson & Son Leads in Air Care
Brands Focussing on Disinfectant Qualities Increasing Their Value Sales
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Air Care: % Value 2014-2018
Table 4 LBN Brand Shares of Air Care: % Value 2015-2018
Table 5 Forecast Sales of Air Care by Category: Value 2018-2023
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Consumer Preferences Towards Home Care Products Are Changing
Increases in One-person Houses Impacting the Local Market
Few Companies Positioned As Leaders Amongst Home Care Brands
Supermarkets Remains the Preferred Channel for the Majority of Consumers
Changes in Consumer Preferences Will Impact Total Sales
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
The majority of air care products in the country used to have mainly good odour, but not so many disinfectant characteristics. However, over the review period, there was a change in consumer preferences. With increases in temperature, and increases in infections due to mosquitoes and places lacking good disinfection, Uruguay consumers are increasingly looking for air care products that have disinfectant properties instead of only looking for those with a pleasant scent. With continued increases...
Euromonitor International's Air Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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