AIR CARE IN TUNISIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Reduced Space and Urban Density Contribute To Growth in Spray/aerosol Air Fresheners

Car Air Fresheners and Other Air Care Still Weak

Modern Retailers Expected To Gain Further Value Share Against Small Independent Grocers

Competitive Landscape

Reckitt Benckiser South Africa (pty) Remains the Leader

Ste Chimap Gains Further Retail Value Share

Lack of Investment in Advertising Due To Size of Category

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Air Care: % Value 2014-2018

Table 4 LBN Brand Shares of Air Care: % Value 2015-2018

Table 5 Forecast Sales of Air Care by Category: Value 2018-2023

Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Healthy Growth Despite the Economic Situation

Consumers Switching To Basic Home Care Products

Multinationals Remain Dominant

Modern Outlets See Rapid Growth

Continuous Development of Home Care in Tunisia

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Spray/aerosol air fresheners was the most popular type of air care in Tunisia due to its diversity of fragrances and specific characteristics. Tunisians’ lifestyles continued to change and urban areas in the main cities became increasingly dense. Daily activities within small living spaces produce odours and consumers sought to effectively eliminate odours from tobacco, the kitchen and the bathroom. In 2018, spray/aerosol air fresheners products were widely distributed through modern and traditi...

Euromonitor International's Air Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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