AIR CARE IN THE US

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Technology and "premium" Air Care Gain Ground

Ride Hailing Services and Car Sales Are Driving Factors for Car Air Fresheners

Candle Air Fresheners Shifting in Distribution

Competitive Landscape

Reckitt Benckiser Increases Presence With New Release

Febreze Achieves Success With New Launch

"healthier" Air Care Options Witness Increasing Demand in 2018

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 4 NBO Company Shares of Air Care: % Value 2014-2018

Table 5 LBN Brand Shares of Air Care: % Value 2015-2018

Table 6 Forecast Sales of Air Care by Category: Value 2018-2023

Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Records Low Value Growth in 2018, Despite Rising Disposable Incomes

Minor Innovation Efforts Spearheaded by Scents and Add-ons To Existing Products

Environmentally-aware Consumers Push for Sustainable Development

Demand for Transparency and Sustainability Fulfilled by Players

Convenience Is Vital for Many Consumers in the US

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Traditional air care such as gel air fresheners and liquid air fresheners experienced eroding value share due to growing consumer preference for candle air fresheners and electric air fresheners. In 2018, however, the greatest excitement within the category originated from essential oil diffusers and their benefits. Locally-produced artisanal candles have also continued to gain in popularity. Air care perceived as “healthier” such as essential oils (used in aromatherapy) and wax melts also witne...

Euromonitor International's Air Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.