AIR CARE IN THE PHILIPPINES

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Spray/aerosol Air Fresheners Set for Dynamic Growth

Car Air Fresheners Slated for A Strong Performance

Rising and Spreading Affluence Set To Support Further Growth in Air Care

Competitive Landscape

SC Johnson Maintains Its Dominance in Air Care

Philusa Corp Holds Second Position Due To the Popularity of Its Albatross Deodorizer

New Scents Remains A Major Battleground for the Leading Air Care Brands

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 4 NBO Company Shares of Air Care: % Value 2014-2018

Table 5 LBN Brand Shares of Air Care: % Value 2015-2018

Table 6 Forecast Sales of Air Care by Category: Value 2018-2023

Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care in the Philippines Continues To Present Major Opportunities

More Sophisticated Tastes Slowly Emerge Despite Focus Remaining on Basic Products

Multinational Companies Remain Dominant While Local Players Make A Strong Showing

Innovation Remains at A Minimum As Most Consumers Focus on Basic Functions

Home Care Slated for Strong Sales Growth, With the Consumer Base Set To Expand

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

The largest air care category of spray/aerosol air fresheners recorded the most dynamic growth in 2018 as rising income levels and the expansion of the middle class continued to support its positive performance. Spray/aerosol air fresheners tend to be more popular among affluent consumers and thus urbanisation and strong growth in disposable income levels towards the end of the review period were very positive for the category’s development. Less affluent consumers tend to favour gel air freshen...

Euromonitor International's Air Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.