AIR CARE IN THE NETHERLANDS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Air Care Registers Slight Growth As Consumers Look for Scents To Freshen Their Homes

Candle Air Fresheners and Liquid Air Fresheners Revive Air Care With New Products

Internet Retail Sales of Air Care Increase in 2018

Competitive Landscape

Procter & Gamble Nederland Retains Leading Position Ahead of SC Johnson Benelux

Unilever Nederland Enters Air Care Within Liquid Air Fresheners

Small Companies Make Roadway in Air Care

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 4 NBO Company Shares of Air Care: % Value 2014-2018

Table 5 LBN Brand Shares of Air Care: % Value 2015-2018

Table 6 Forecast Sales of Air Care by Category: Value 2018-2023

Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Value Sales of Home Care Positive Again in 2018

Internet Retailing Makes Value Share Gains As Consumers Order Products Online

Unilever Nederland Continues To Grow Faster Than Its Competitors

New Products and Reformulations Focused on Premiumisation in 2018

Home Care Value Sales Expected To Be Positive But Promotions Limit Growth

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Air care registered slight growth in 2018 both in volume and value terms as consumers were seeking different scents to freshen up their homes. This was necessitated by the ongoing positive economic climate in the Netherlands as consumers had more disposable income to spend on unnecessary items. Whilst air care registered growth overall on the strength of candle air fresheners, other categories within air care such as car air fresheners and gel air fresheners recorded declines. Consumers consider...

Euromonitor International's Air Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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