AIR CARE IN NEW ZEALAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Liquid Air Fresheners To Perform Strongly

Population and Housing Growth To Drive Growth

Eco Brand Presence Expected To Grow

Competitive Landscape

Reckitt Benckiser Continues To Lead

SC Johnson & Son Ranks A Close Second

Category Duopoly Remains Intact But Eco Brand Presence Established

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 4 NBO Company Shares of Air Care: % Value 2014-2018

Table 5 LBN Brand Shares of Air Care: % Value 2015-2018

Table 6 Forecast Sales of Air Care by Category: Value 2018-2023

Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Strong Growth, But Pressure Still Felt

Construction Boom Influencing the Category

Growing Demand for Eco Brands

Private Label Refresh and Unilever Leveraging Eco Trends

Volume Growth Expected To Drive Value Growth

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Liquid air fresheners was the strongest performer within air care in 2018, and is expected to continue to be over the forecast period. The category was introduced in New Zealand in 2013 and resonated with consumers due to ease of use, thus aligning with convenience trends, and some alignment with health and wellness trends, with its origin in aromatherapy products providing consumer perception of a more natural product. Over the forecast period, with the category becoming more mature, increasing...

Euromonitor International's Air Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.