AIR CARE IN MACEDONIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Wellness Trend Positively Influences Air Care Growth, Although Health Concerns Increase

Candle Air Fresheners Records the Strongest Retail Value Growth in 2018

Electric Air Fresheners Stagnates in 2018

Competitive Landscape

Reckitt Benckiser Group Leads Air Care

SC Johnson & Son Ranks Second

International Brands and Their Gbos/nbos Characterise Air Care

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Air Care: % Value 2014-2018

Table 4 LBN Brand Shares of Air Care: % Value 2015-2018

Table 5 Forecast Sales of Air Care by Category: Value 2018-2023

Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Growth Remains Convincing Despite Political and Economic Turmoil

Convenience, Health and Wellbeing and New Launches Have Significant Impact in 2018

Internationals Lead Home Care Through Innovation and Key New Launches

Modern Grocery Retailers Lead Sales of Home Care

Saturation To Slow Growth of Home Care

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The wellness trend had a positive impact on air care growth in 2018, particularly on candle air fresheners. Nonetheless, health concerns among consumers increased in relation to other air care ranges. While some consumers focus on achieving cleaner or fragrant air and personal wellbeing, others have begun to question whether the use of air care products is actually hazardous to human health.

Euromonitor International's Air Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.