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Air Care in Italy

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AIR CARE IN ITALY

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Mixed Performance for Air Care

                Communication As A Growth Driver

                  Very Good Performance of Candle Air Fresheners

                    Competitive Landscape

                      Johnson Wax Leads in Air Care

                        New Launch for Air Wick

                          Private Label Is Gaining Share

                            Category Data

                              Table 1 Sales of Air Care by Category: Value 2013-2018

                                Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

                                  Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018

                                    Table 4 NBO Company Shares of Air Care: % Value 2014-2018

                                      Table 5 LBN Brand Shares of Air Care: % Value 2015-2018

                                        Table 6 Forecast Sales of Air Care by Category: Value 2018-2023

                                          Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

                                            Executive Summary

                                              Good Performance for Home Care in Italy

                                                "green" and Innovative Products Drive Growth of Home Care

                                                  Larger Players Lead the Home Care Arena

                                                    Sustainability and New Fragrances Remain Key Within Npds

                                                      Stable, Positive Outlook for Home Care

                                                        Market Indicators

                                                          Table 8 Households 2013-2018

                                                            Market Data

                                                              Table 9 Sales of Home Care by Category: Value 2013-2018

                                                                Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                  Table 11 NBO Company Shares of Home Care: % Value 2014-2018

                                                                    Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                      Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                        Table 14 Distribution of Home Care by Format: % Value 2013-2018

                                                                          Table 15 Distribution of Home Care by Format and Category: % Value 2018

                                                                            Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                              Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                Sources

                                                                                  Summary 1 Research Sources

                                                                                  Overall sales of air care products were declining in 2018; however, some types of air care performed well thanks to the launch of new products that consumers increasingly appreciated. Car air fresheners registered particularly poor volume sales performance in 2018, as did electric air fresheners and spray/aerosol air fresheners, whilst candle air fresheners and liquid air fresheners grew. Electric air fresheners and spray/aerosol air fresheners also saw value sales declines over the year.

                                                                                  Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                  Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

                                                                                  Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                  Why buy this report?
                                                                                  * Get a detailed picture of the Air Care market;
                                                                                  * Pinpoint growth sectors and identify factors driving change;
                                                                                  * Understand the competitive environment, the market’s major players and leading brands;
                                                                                  * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                  Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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