AIR CARE IN HONG KONG, CHINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Value Sales of Car Air Fresheners Are Expected To Decline in the Forecast Period

Consumers Are Wary of Airborne Air Care Products

Charcoal Is the Latest Product Trend

Competitive Landscape

Air Wick and Glade See Declining Shares in Spray/aerosol Air Fresheners

Japanese Brands Benefit From the Rise of Japanese Department Stores

the Rising Popularity of Small Japanese Brands Will Negatively Affect Larger Brands

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 4 NBO Company Shares of Air Care: % Value 2014-2018

Table 5 LBN Brand Shares of Air Care: % Value 2015-2018

Table 6 Forecast Sales of Air Care by Category: Value 2018-2023

Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Households in Hong Kong Prefer Multipurpose Cleaning Solutions

the Predisposition Towards Japanese Brands

Airborne Home Care Products Are Not Popular Amongst Consumers

Supermarkets Remains the Largest Sales Channel; Internet Retailing Catches Up

Smaller Products Are Preferred in Light of the Limited Living Space in Hong Kong

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Whilst one of the main purposes of car air fresheners is to remove the odour from cigarette smoke, the number of smokers dropped dramatically in 2017. According to SmokeFreeHK, a government organisation raising awareness of the hazards of smoking, the percentage of smokers in Hong Kong dropped to a historic low of 10% in 2017. New government legislation in 2018 also considered banning the use of e-cigarettes and vaping in Hong Kong. With the declining number of smokers in Hong Kong, this reduced...

Euromonitor International's Air Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.