AIR CARE IN GREECE

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Despite Economic Prospects Improving, Growth Opportunities Remain Low

Availability and Product Variety Further Affect Growth Potential

Liquid Air Fresheners and Scented Candles To Perform Best

Competitive Landscape

Air Wick Leads Sales of Air Care

SC Johnson Ranks Second Followed by Domestic Player Sarantis

Candle Air Fresheners Is Highly Fragmented

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 4 NBO Company Shares of Air Care: % Value 2014-2018

Table 5 LBN Brand Shares of Air Care: % Value 2015-2018

Table 6 Forecast Sales of Air Care by Category: Value 2018-2023

Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Sales Decline, But at A Slower Pace

Greece Exits the Memoranda of Understanding, Yet Consumer Confidence Remains Low

Multinationals Lead Sales

Laundry Care Leads in New Launches

the Prevalence of Discounting Will Hinder Value Growth

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 14 Distribution of Home Care by Format: % Value 2013-2018

Table 15 Distribution of Home Care by Format and Category: % Value 2018

Table 16 Forecast Sales of Home Care by Category: Value 2018-2023

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Although Greece exited the Memoranda in 2018, consumer confidence is very low and disposable incomes have not posted an increase. Economic prospects are optimistic for Greece; nevertheless, this has not so far had an impact upon air care sales, nor is it expected to lead to an increase in sales over the forecast period. Greek households will remain conservative in their spending on home care and air care is set to remain one of the most affected categories as it is regarded a nice-to-have, but c...

Euromonitor International's Air Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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