Air Care in Egypt
AIR CARE IN EGYPT
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Gel Air Fresheners Is Still the Most Popular Category in Air Care in Egypt
the Falling Unit Prices of Electric Air Fresheners Drive Down Value Growth
Spray/aerosol Air Fresheners Is Expected To Bounce Back in the Forecast Period
Competitive Landscape
Johnson Wax (egypt) Co Leads Air Care
Local Brands Gain Ground Due To Lower Unit Prices and Easier Accessibility
Innovation Will Be Key To Maintaining Share Over the Forecast Period
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Home Care Registers Modest Current Value Growth in 2018
Decreasing Unit Prices Add To Volume Growth in Home Care
International Companies Continue To Dominate Home Care
Local Brands Are Set To Expand
Home Care Is Expected To See Strong Growth During the Forecast Period
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Gel air fresheners remained the leading contributor to value sales in air care in 2018. This category also registered healthy current value growth in 2018, despite declining prices. Rising demand for air care and increasing concerns over indoor air quality led to high demand for gel air fresheners in the market. Demand was further fuelled by the rapid growth in residential buildings, the increase in the number of corporate offices and the rise in consumers’ willingness to use premium air freshen...
Euromonitor International's Air Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.