AIR CARE IN COSTA RICA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

New Scents and Natural Botanical Claims Set the Pace During 2018

New Specific Products Expected To Gain Momentum

More Cautious Spending for Mid-income Consumers

Competitive Landscape

International Top-of-mind Brands Lead Air Care

Natural Scent Innovations and Automatic Alternatives To Gain Additional Momentum

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Air Care: % Value 2014-2018

Table 4 LBN Brand Shares of Air Care: % Value 2015-2018

Table 5 Forecast Sales of Air Care by Category: Value 2018-2023

Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Changing Lifestyles Continue To Drive Specific Value and Environmentally-friendly Home Care in 2018

Segmentation and Aggressive Pricing Relations Set the Pace of 2018's Value Performance

International Players Maintain Competitive Advantage During 2018

Distribution Efforts Continue To Focus on Modern Grocery Retailers

New Lifestyles and Rising Environmental Conscience To Continue Influencing Home Care's Development

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

As an expanding base of local mid- and upper-income consumers continues to gain an interest in natural aromatherapy benefits, major air care players further relied on new scent combinations, in addition to claims of botanical extracts and automatic and more convenient electric dispensing mechanisms. These helped to improve the value perception of their product offers, which continued to be threatened by cheaper and more generic value products including candles and incense burners. In this contex...

Euromonitor International's Air Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.