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Air Care in China

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AIR CARE IN CHINA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Growth of Air Care Slows in 2018 Due To A Lack of New Product Development

                Car Air Fresheners Once Again the Best Performing Category

                  Growth of Spray/aerosol Air Fresheners Slows Due To Changing Lifestyles

                    Competitive Landscape

                      Shanghai Johnson Remains the Leading Player

                        Guangzhou Liby Enterprise Group Registers the Strongest Value Growth

                          Category Data

                            Table 1 Sales of Air Care by Category: Value 2013-2018

                              Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

                                Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018

                                  Table 4 NBO Company Shares of Air Care: % Value 2014-2018

                                    Table 5 LBN Brand Shares of Air Care: % Value 2015-2018

                                      Table 6 Forecast Sales of Air Care by Category: Value 2018-2023

                                        Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Home Care Registers Stable Current Value Growth in 2018

                                              Product Improvement A Key Trend in Home Care

                                                Guangzhou Liby Enterprise Group Remains the Leading Player

                                                  Differentiated Home Care Products Are Introduced Based on Local Needs

                                                    Value Growth Set To Slow Further Over the Forecast Period

                                                      Market Indicators

                                                        Table 8 Households 2013-2018

                                                          Market Data

                                                            Table 9 Sales of Home Care by Category: Value 2013-2018

                                                              Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                Table 11 NBO Company Shares of Home Care: % Value 2014-2018

                                                                  Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                    Table 13 Distribution of Home Care by Format: % Value 2013-2018

                                                                      Table 14 Distribution of Home Care by Format and Category: % Value 2018

                                                                        Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                          Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                            Sources

                                                                              Summary 1 Research Sources

                                                                              Air care witnessed a slight slowdown in value growth in 2018 when compared to the previous year. This can be attributed to both supply and demand factors. Firstly, the category was impacted by a lack of new products through which manufacturers could attract consumer attention, while, secondly, as consumers adopted healthier and more environmentally-friendly lifestyles, existing products containing unnatural ingredients or artificial scents started to fall out of favour. Nevertheless, air care is...

                                                                              Euromonitor International's Air Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                              Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                              Why buy this report?
                                                                              * Get a detailed picture of the Air Care market;
                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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