AIR CARE IN CHINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Growth of Air Care Slows in 2018 Due To A Lack of New Product Development

Car Air Fresheners Once Again the Best Performing Category

Growth of Spray/aerosol Air Fresheners Slows Due To Changing Lifestyles

Competitive Landscape

Shanghai Johnson Remains the Leading Player

Guangzhou Liby Enterprise Group Registers the Strongest Value Growth

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 4 NBO Company Shares of Air Care: % Value 2014-2018

Table 5 LBN Brand Shares of Air Care: % Value 2015-2018

Table 6 Forecast Sales of Air Care by Category: Value 2018-2023

Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Registers Stable Current Value Growth in 2018

Product Improvement A Key Trend in Home Care

Guangzhou Liby Enterprise Group Remains the Leading Player

Differentiated Home Care Products Are Introduced Based on Local Needs

Value Growth Set To Slow Further Over the Forecast Period

Market Indicators

Table 8 Households 2013-2018

Market Data

Table 9 Sales of Home Care by Category: Value 2013-2018

Table 10 Sales of Home Care by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Home Care: % Value 2014-2018

Table 12 LBN Brand Shares of Home Care: % Value 2015-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Air care witnessed a slight slowdown in value growth in 2018 when compared to the previous year. This can be attributed to both supply and demand factors. Firstly, the category was impacted by a lack of new products through which manufacturers could attract consumer attention, while, secondly, as consumers adopted healthier and more environmentally-friendly lifestyles, existing products containing unnatural ingredients or artificial scents started to fall out of favour. Nevertheless, air care is...

Euromonitor International's Air Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.