Air Care in Brazil
AIR CARE IN BRAZIL
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Habitual Usage and A Wider Variety of Products Will Drive Steep Growth
Retailers Are Perceiving Air Fresheners As A Way To Add More Value
Car Air Fresheners Is Witnessing More Innovation
Competitive Landscape
Ceras Johnson and Reckitt Benckiser Dominate Collectively in More Traditional Categories
Car Air Fresheners Sees A Substantial Increase in Competition
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
High Price-elasticity in Home Care Is Stretched As Result of Frugality
Amid Rationalisation in Purchasing, More Added-value Products Gain Ground
the Gap Between Multinationals and Local Players Shrinks
Knowledge of Brazilians' Sensorial Identity Is A Way of Adding Value
the Outlook Is Positive As Faster Innovation Pace Is Linked With Market Maturity
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Compared with air care in countries in the northern hemisphere, the warmer conditions of Brazil change significantly how air care products are developed by manufacturers and used by consumers. Even in the winter, Brazilian house are not kept closed like ones in the northern hemisphere as they do not typically have heating systems. The prolonged effect of air fresheners is curtailed therefore because households are not sealed as they are in other regions. More interesting is the fact that product...
Euromonitor International's Air Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.