AIR CARE IN BELARUS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Volume Growth in Air Care Is Stimulated by Rising Disposable Incomes

the Economising Trend Hampers Value Growth in Air Care in Belarus

Rising Sales of Cars Boost Volume Sales of Car Air Fresheners

Competitive Landscape

Foreign Competitors Maintain Their Dominance in Belarus

the Economising Trend Leads To the Growing Share of Inexpensive Brands

Consumer Awareness Is Expected To Affect the Competition in Air Care

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Air Care: % Value 2014-2018

Table 4 LBN Brand Shares of Air Care: % Value 2015-2018

Table 5 Forecast Sales of Air Care by Category: Value 2018-2023

Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Rising Incomes Stimulate Volume Sales, Whilst Economising Hampers Value Sales

State Support and Consumption Trends Have A Positive Effect on Home Care Sales

Intense Competition Amongst Players Hampers Value Growth

Modern Grocery and Non-grocery Specialists Enjoy Growing Value Shares

Stable Volume Growth Is Forecast To Be Supported by Rising Disposable Incomes

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Air care in Belarus recorded slight volume growth in 2018, after a volume decline in 2017, and single-digit current value growth. This growth was encouraged by the country’s sound economic performance. The stable exchange rate meant there was no significant unit price growth on imported air care products. The slight growth of disposable incomes led to growing interest in air care products, which resulted in rising volume sales. The strongest volume growth was recorded by car air fresheners, than...

Euromonitor International's Air Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.