AIR CARE IN LITHUANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Saturated Area in Majority of Households

Rising Demand for Sophisticated Air Care Products

Modest Outlook, But Opportunities in Niche Areas

Competitive Landscape

Procter & Gamble and Reckitt Benckiser Continue To Lead Sales

Strong Promotional Activity

Premiumisation of Air Care

Category Data

Table 1 Sales of Air Care by Category: Value 2013-2018

Table 2 Sales of Air Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Air Care: % Value 2014-2018

Table 4 LBN Brand Shares of Air Care: % Value 2015-2018

Table 5 Forecast Sales of Air Care by Category: Value 2018-2023

Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Executive Summary

Well-balanced Area With Limited Scope for Growth

Shift Towards Premiumisation Limited by Strong Promotional Activity

Global Heavyweights Dominate, But Local Players Emerging

Modern Retailers Lead Sales

Flat Performance Anticipated

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Air care posted moderate growth in 2018. Products in this area became key home care devices in the majority of Lithuanian households during the review period, with sales now being fairly saturated. Of all air care areas, liquid air fresheners registered the fastest growth, while spray/aerosol was the slowest growing area. On the other hand, spray/aerosol air fresheners is the biggest area in value terms, while liquid air fresheners is the second smallest area. All other areas saw similar growth...

Euromonitor International's Air Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.