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Global Advertising Market Size, Status and Forecast 2019-2025

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Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Key Market Segments
    • 1.3 Players Covered
    • 1.4 Market Analysis by Type
      • 1.4.1 Global Advertising Market Size Growth Rate by Type (2014-2025)
      • 1.4.2 TV Advertising
      • 1.4.3 Newspaper & Magazine Advertising
      • 1.4.4 Outdoors Advertising
      • 1.4.5 Radio Advertising
      • 1.4.6 Internet Advertising
      • 1.4.7 Others
    • 1.5 Market by Application
      • 1.5.1 Global Advertising Market Share by Application (2014-2025)
      • 1.5.2 Food & Beverage Industry
      • 1.5.3 Vehicles Industry
      • 1.5.4 Health and Medical Industry
      • 1.5.5 Commercial and Personal Services
      • 1.5.6 Consumer Goods
      • 1.5.7 Others
    • 1.6 Study Objectives
    • 1.7 Years Considered

    2 Global Growth Trends

    • 2.1 Advertising Market Size
    • 2.2 Advertising Growth Trends by Regions
      • 2.2.1 Advertising Market Size by Regions (2014-2025)
      • 2.2.2 Advertising Market Share by Regions (2014-2019)
    • 2.3 Industry Trends
      • 2.3.1 Market Top Trends
      • 2.3.2 Market Drivers
      • 2.3.3 Market Opportunities

    3 Market Share by Key Players

    • 3.1 Advertising Market Size by Manufacturers
      • 3.1.1 Global Advertising Revenue by Manufacturers (2014-2019)
      • 3.1.2 Global Advertising Revenue Market Share by Manufacturers (2014-2019)
      • 3.1.3 Global Advertising Market Concentration Ratio (CR5 and HHI)
    • 3.2 Advertising Key Players Head office and Area Served
    • 3.3 Key Players Advertising Product/Solution/Service
    • 3.4 Date of Enter into Advertising Market
    • 3.5 Mergers & Acquisitions, Expansion Plans

    4 Breakdown Data by Type and Application

    • 4.1 Global Advertising Market Size by Type (2014-2019)
    • 4.2 Global Advertising Market Size by Application (2014-2019)

    5 United States

    • 5.1 United States Advertising Market Size (2014-2019)
    • 5.2 Advertising Key Players in United States
    • 5.3 United States Advertising Market Size by Type
    • 5.4 United States Advertising Market Size by Application

    6 Europe

    • 6.1 Europe Advertising Market Size (2014-2019)
    • 6.2 Advertising Key Players in Europe
    • 6.3 Europe Advertising Market Size by Type
    • 6.4 Europe Advertising Market Size by Application

    7 China

    • 7.1 China Advertising Market Size (2014-2019)
    • 7.2 Advertising Key Players in China
    • 7.3 China Advertising Market Size by Type
    • 7.4 China Advertising Market Size by Application

    8 Japan

    • 8.1 Japan Advertising Market Size (2014-2019)
    • 8.2 Advertising Key Players in Japan
    • 8.3 Japan Advertising Market Size by Type
    • 8.4 Japan Advertising Market Size by Application

    9 Southeast Asia

    • 9.1 Southeast Asia Advertising Market Size (2014-2019)
    • 9.2 Advertising Key Players in Southeast Asia
    • 9.3 Southeast Asia Advertising Market Size by Type
    • 9.4 Southeast Asia Advertising Market Size by Application

    10 India

    • 10.1 India Advertising Market Size (2014-2019)
    • 10.2 Advertising Key Players in India
    • 10.3 India Advertising Market Size by Type
    • 10.4 India Advertising Market Size by Application

    11 Central & South America

    • 11.1 Central & South America Advertising Market Size (2014-2019)
    • 11.2 Advertising Key Players in Central & South America
    • 11.3 Central & South America Advertising Market Size by Type
    • 11.4 Central & South America Advertising Market Size by Application

    12 International Players Profiles

    • 12.1 WPP
      • 12.1.1 WPP Company Details
      • 12.1.2 Company Description and Business Overview
      • 12.1.3 Advertising Introduction
      • 12.1.4 WPP Revenue in Advertising Business (2014-2019)
      • 12.1.5 WPP Recent Development
    • 12.2 Omnicom Group
      • 12.2.1 Omnicom Group Company Details
      • 12.2.2 Company Description and Business Overview
      • 12.2.3 Advertising Introduction
      • 12.2.4 Omnicom Group Revenue in Advertising Business (2014-2019)
      • 12.2.5 Omnicom Group Recent Development
    • 12.3 Dentsu Inc.
      • 12.3.1 Dentsu Inc. Company Details
      • 12.3.2 Company Description and Business Overview
      • 12.3.3 Advertising Introduction
      • 12.3.4 Dentsu Inc. Revenue in Advertising Business (2014-2019)
      • 12.3.5 Dentsu Inc. Recent Development
    • 12.4 PublicisGroupe
      • 12.4.1 PublicisGroupe Company Details
      • 12.4.2 Company Description and Business Overview
      • 12.4.3 Advertising Introduction
      • 12.4.4 PublicisGroupe Revenue in Advertising Business (2014-2019)
      • 12.4.5 PublicisGroupe Recent Development
    • 12.5 IPG
      • 12.5.1 IPG Company Details
      • 12.5.2 Company Description and Business Overview
      • 12.5.3 Advertising Introduction
      • 12.5.4 IPG Revenue in Advertising Business (2014-2019)
      • 12.5.5 IPG Recent Development
    • 12.6 Havas SA
      • 12.6.1 Havas SA Company Details
      • 12.6.2 Company Description and Business Overview
      • 12.6.3 Advertising Introduction
      • 12.6.4 Havas SA Revenue in Advertising Business (2014-2019)
      • 12.6.5 Havas SA Recent Development
    • 12.7 Focus Media Group
      • 12.7.1 Focus Media Group Company Details
      • 12.7.2 Company Description and Business Overview
      • 12.7.3 Advertising Introduction
      • 12.7.4 Focus Media Group Revenue in Advertising Business (2014-2019)
      • 12.7.5 Focus Media Group Recent Development
    • 12.8 AVIC Culture Co.,Ltd.
      • 12.8.1 AVIC Culture Co.,Ltd. Company Details
      • 12.8.2 Company Description and Business Overview
      • 12.8.3 Advertising Introduction
      • 12.8.4 AVIC Culture Co.,Ltd. Revenue in Advertising Business (2014-2019)
      • 12.8.5 AVIC Culture Co.,Ltd. Recent Development
    • 12.9 Guangdong Advertising Co., Ltd.
      • 12.9.1 Guangdong Advertising Co., Ltd. Company Details
      • 12.9.2 Company Description and Business Overview
      • 12.9.3 Advertising Introduction
      • 12.9.4 Guangdong Advertising Co., Ltd. Revenue in Advertising Business (2014-2019)
      • 12.9.5 Guangdong Advertising Co., Ltd. Recent Development
    • 12.10 Bluefocus Communication Group Co., Ltd.
      • 12.10.1 Bluefocus Communication Group Co., Ltd. Company Details
      • 12.10.2 Company Description and Business Overview
      • 12.10.3 Advertising Introduction
      • 12.10.4 Bluefocus Communication Group Co., Ltd. Revenue in Advertising Business (2014-2019)
      • 12.10.5 Bluefocus Communication Group Co., Ltd. Recent Development
    • 12.11 SiMei Media
    • 12.12 Yinlimedia
    • 12.13 Hunan TV and Broadcast Intermediary Co., Ltd.
    • 12.14 Guangdong Guangzhou Daily Media Co., Ltd.
    • 12.15 Beijing Bashi Media Co., Ltd.
    • 12.16 Dahe Group
    • 12.17 China Television Media
    • 12.18 Spearhead Integrated Marketing
    • 12.19 Communication Group
    • 12.20 Shanghai Xinhua Media Co., Ltd.
    • 12.21 Chengdu B-ray Media Co., Ltd.

    13 Market Forecast 2019-2025

    • 13.1 Market Size Forecast by Regions
    • 13.2 United States
    • 13.3 Europe
    • 13.4 China
    • 13.5 Japan
    • 13.6 Southeast Asia
    • 13.7 India
    • 13.8 Central & South America
    • 13.9 Market Size Forecast by Product (2019-2025)
    • 13.10 Market Size Forecast by Application (2019-2025)

    14 Analyst's Viewpoints/Conclusions

      15 Appendix

      • 15.1 Research Methodology
        • 15.1.1 Methodology/Research Approach
          • 15.1.1.1 Research Programs/Design
          • 15.1.1.2 Market Size Estimation
          • 12.1.1.3 Market Breakdown and Data Triangulation
        • 15.1.2 Data Source
          • 15.1.2.1 Secondary Sources
          • 15.1.2.2 Primary Sources
      • 15.2 Disclaimer

      Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.
      There are many major kinds of Advertising including TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising and Others. TV Advertising is mostly popular, with a market share nearly 46.72% in 2015.
      The Advertising in China is mainly put on the industries, including Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods and Others. The Food & Beverage Industry is the most served, with a market share nearly 25.68% in 2015.
      In 2018, the global Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

      This report focuses on the global Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Advertising development in United States, Europe and China.

      The key players covered in this study
      WPP
      Omnicom Group
      Dentsu Inc.
      PublicisGroupe
      IPG
      Havas SA
      Focus Media Group
      AVIC Culture Co.,Ltd.
      Guangdong Advertising Co., Ltd.
      Bluefocus Communication Group Co., Ltd.
      SiMei Media
      Yinlimedia
      Hunan TV and Broadcast Intermediary Co., Ltd.
      Guangdong Guangzhou Daily Media Co., Ltd.
      Beijing Bashi Media Co., Ltd.
      Dahe Group
      China Television Media
      Spearhead Integrated Marketing
      Communication Group
      Shanghai Xinhua Media Co., Ltd.
      Chengdu B-ray Media Co., Ltd.

      Market segment by Type, the product can be split into
      TV Advertising
      Newspaper & Magazine Advertising
      Outdoors Advertising
      Radio Advertising
      Internet Advertising
      Others

      Market segment by Application, split into
      Food & Beverage Industry
      Vehicles Industry
      Health and Medical Industry
      Commercial and Personal Services
      Consumer Goods
      Others

      Market segment by Regions/Countries, this report covers
      United States
      Europe
      China
      Japan
      Southeast Asia
      India
      Central & South America

      The study objectives of this report are:
      To analyze global Advertising status, future forecast, growth opportunity, key market and key players.
      To present the Advertising development in United States, Europe and China.
      To strategically profile the key players and comprehensively analyze their development plan and strategies.
      To define, describe and forecast the market by product type, market and key regions.

      In this study, the years considered to estimate the market size of Advertising are as follows:
      History Year: 2014-2018
      Base Year: 2018
      Estimated Year: 2019
      Forecast Year 2019 to 2025
      For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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