Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

BRIC Advertising

Industry Outlook

Advertising in Brazil

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in China

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in India

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Russia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading Companies

Appendix

Methodology

About MarketLine

Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2014-2023

Summary

The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Questions Answered -

- What was the size of the BRIC advertising industry by value in 2018?
- What will be the size of the BRIC advertising industry in 2023?
- What factors are affecting the strength of competition in the BRIC advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the BRIC advertising industry?

Scope

- Essential resource for top-line data and analysis covering the BRIC advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $1,19,863.7 million in 2018. India was the fastest growing country with a CAGR of 17% over the 2014-18 period.
- Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $88,492.5 million in 2018. This was followed by Brazil, India and Russia with a value of $13,776.5, $10,176.3, and $7,418.4 million, respectively.
- China is expected to lead the advertising industry in the BRIC nations with a value of $1,00,895.8 million in 2023, followed by India, Brazil, Russia with expected values of $16,177.6, $15,478.6 and $10,994.7 million, respectively.

Reasons to buy

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry
- Leading company profiles reveal details of key advertising industry players’ BRIC operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts
- Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country