2018 Digital Consumer Index: Identifying Key Opportunities for Digital Investment

Euromonitor International

January 2019

Introduction

Introducing the Digital Consumer Index

Uncovering Where to Place Digital Bets

Identifying Key E-commerce Opportunities

10 Markets to Watch

Key Takeaways

Appendix

With more consumers shifting to digital platforms, companies must reconsider where to deploy resources. In order to assist companies with identifying which geographic markets offer the best prospects for future deployment of digital initiatives, Euromonitor International publishes the Digital Consumer Index on an annual basis. This tool pinpoints a country’s relative digital standing in the present, as well as offers forecasts for where it is expected to be five years from now.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.